Coca Cola and Pepsi against obesity? Hard to believe, but the two multinationals and other giants of carbonated soft drinks Made in the USA have decided to cut the calories of their products by 20%. Obviously, public and consumer pressure are putting the producers of the best-known carbonated soft drinks in a bad light.
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Coca Cola and Pepsi againstobesity? Hard to believe, but the two multinationals and other giants of carbonated soft drinks Made in the USA have decided to cut calories by 20% of its products. Obviously, public and consumer pressure are putting the producers of the best-known carbonated soft drinks in a bad light.
So companies are acting accordingly to show they can improve. Here then is the turning point, at least apparent, that he sees Coca-Cola e Pepsi protagonists of a campaign against obesity and in favor of consumer awareness towards the adoption of healthier food lifestyles.
We all know well, however, that with the cut of calories the classics sodas they will not magically become wholesome. Here then is that the initiative raises the suspicion of a beautiful and good greenwashing operation. Coca Cola, Pepsi and other similar companies have often been accused of contributing to obesity at any age. A phenomenon that in the United States, and beyond, is a real scourge for society and the health system.
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The habit, which starts in childhood, of consuming carbonated drinks in combination with fast food and any other meal has evidently negative health consequences. A dedicated body will take care of evaluate progress as regards the reduction of obesity starting from cutting the calories of carbonated soft drinks. Although it seems unclear what the actual amount of calories the 20% cut corresponds to.
According to Clinton Global Initiative for the reduction of obesity and the adoption of sustainable lifestyles, the target of -20% of calories in fizzy drinks will be achieved within the next 10 years. The multinationals will however continue to sell the famous drinks and at the same time they will aim to increase their turnover with bottled water, advertised as a weapon against obesity.
Not to mention that Coca Cola has recently introduced il traffic light system to indicate the excess of sugars in fizzy drinks. The red light will apply though only to the classic version of Coca Cola, and not Coca Diet and Zero. With the suspicion that the goal is precisely to increase sales of "light" versions of Coca Cola, which in any case cannot be considered healthy or dietary.
Marta Albè
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