Is the color natural?

    Is the color natural?

    In order to change hair color permanently, it is necessary to activate an ammonia-based process, therefore, depending on the quantity contained, more or less aggressive. Does this mean that we have to forgo coloring? Absolutely not! There are eco-alternatives.

    Don't store avocado like this: it's dangerous

    We constantly hear about women and fashion magazines natural coloring for hair. This is often a misunderstanding because in reality it refers to the result obtained and certainly not to the naturalness of a process that necessarily has to be chemical. In order to change hair color permanently, in fact, a process based on must be activated ammonia, therefore, depending on the quantity contained, more or less aggressive. This means that we must give up coloring?





    Absolutely not! The eco-alternative there are. Of course if we wanted to be green all the way we would have to keep our gray hair, but if you really don't like the idea… read on!

    In view of the greater demand from the consumer of natural and non-toxic cosmetics, arouse more and more interest vegetable dyes, semi-permanent or tone-on-tone (such as thehenna or the colors that last a few weeks) as their use can take place in a much more serene way for theabsence of substances harmful to health. Unfortunately, the limit of natural dyes is above all that of not guarantee the same covering result faced with a heterogeneity of situations ranging from the presence of white hair to a significant difference between the base color and the shade that one would like to obtain, as in the case of the transition from a light color to dark shades of brown.

    Consistent with the principles of environmental Protection and people's health, coloring products, to be considered natural, must be:

    - free from artificial fragrances, silicones, paraffin, mineral oils and parabens;

    - synthetic ingredients where possible they should be replaced by natural ingredients without compromising the results

    - must use formulations that are predominantly biodegradable at the same time using raw materials that are synthesized from raw materials of vegetable origin, resorting to renewable resources and avoiding the use of aerosol devices.

    - all materials of the the packaging they must also be 100% recyclable.

    In addition, this type of coloring must contain  ingredients 'activity' that give shine to the hair and that treat and nourish it in a specific way precisely to return those substances that go away with an aggressive treatment, such as olive extract or Aragan oil, obtained from the kernel of the fruit of thorny argan.



    Essensity di Schwarzkopf Professional is a professional color line that contains as well biological essences certified and is 100% free from artificial fragrances and dyes, silicones, synthetic polymers, mineral oils and paraffin and parabens.

    Hair Gloss Color Treatment di Aveda è un prodotto rich in vegetable oils, such as that of sunflower, castor and jojoba, which perform a precious protective action. The hair will be soft, soft to the touch, shiny and healthy. The special formulation of this treatment visibly improves the condition of damaged hair because it is free of ammonia and delicately deposits the color without lightening, naturally covers white hair and enhances the natural color with tone-on-tone effects. The shade obtained lasts for 8 weeks, until it gradually fades with washing.



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