The British activist has been campaigning for years to achieve a menstrual cycle without plastic waste
The British activist has been campaigning for a zero-impact menstrual cycle for years and is now asking the world's best-selling tampon manufacturer to create greener alternatives
Ella Daish, a British environmental activist, is continuing his campaign against single-use menstrual products, asking the world's largest manufacturer of menstrual tampons - Procter & Gamble - to think of more sustainable alternatives.
She is the founder of the #EndPeriodPlastic social campaign, aimed at raising public awareness on the enormous amount of plastic waste deriving from products for the menstrual cycle. We have already talked about her in recent years, her most striking "action" was certainly that of creating a giant menstrual tampon applicator, made with over 1.200 Tampax applicators found abandoned on beaches, in rivers or in sea water. .
Now Ella turns directly to the American multinational manufacturer of the Tampax and Always brands to ask to reduce and then completely remove the plastic from menstrual products, and at the same time develop reusable and greener solutions: just think that an applicator for the menstrual tampon, used for just a few seconds, it takes hundreds of years to decompose in the environment.
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According to the activist, Procter & Gamble would even have increased the amount of plastic in its single-use products - unlike other competing brands that are trying to reduce the presence of this material in their products. Thanks to the campaign that Ella launched in 2018, the English chain Sainsbury has stopped producing plastic applicators for menstrual tampons, eliminating 2,7 tons of plastic from the environment every year - and so have other brands such as Aldi, Superdrug. and Lil-Lets.
I have been doing this campaign for more than three and a half years and, despite being the largest producers of these products in the world, they are doing nothing to protect the environment - he says Ellafed up with the brand's uncooperative attitude. - They lag behind while all the other brands I spoke to are moving in the right direction. […] They say they are using renewable energy to power their industries, which is irrelevant: it is right to continue to produce single-use plastic items using alternative energies? It does not make sense!
In 2019 the European Union promoted a law banning single-use plastics (cutlery, plates, straws, cotton buds) which came into force last July: this law, however, did not ban the plastic present in tampons. menstrual and padding of sanitary pads. The only request made to the manufacturing companies is to indicate, on the packaging of their products, the presence of plastic - together with indications on how to dispose of it correctly in the waste. In short, on this front much still needs to be done to achieve (almost) zero impact solutions.
We fully agree with Ella that plastic should not end up on beaches, and we are working in line with European Union regulations for the proper disposal of our products, including plastic applicators - said a spokesperson for Procter & Gamble, responding to the activist's provocations. - We know we have an important role in the production of products that have the least impact on the environment, but the solutions are not so simple: we need time to adapt our production to the needs of customers and to protect the environment.
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Source: The Guardian
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