Coca cola, the world's leading plastic polluter refuses to eliminate single-use bottles because they are the most popular with consumers.
He is about to end up run over, his mother saves himNumerous companies are progressively moving away from single-use plastics in favor of greener materials, except Coca-Cola. In fact, the company does not want to give up plastic bottles, replacing them with glass and cans. The reason? They are more comfortable, lighter and among the most popular with customers. This was stated by Bea Perez, manager of Coca Cola's environmental sustainability projects, speaking at the World Economic Forum in Davos, as reported by the BBC.
Perez added that "business is not business if we do not meet consumers", that is to say that economic interests are superior to the environmental cause, as if it were an option and not a real emergency.
Both 33 centiliter and 66 centiliter bottles will therefore be retained, both considered particularly practical by customers. However, there is an intention to change the form of bottling to enter the recycled and innovative plastic system, which should make up at least 50% of production by 2030:
"Coca cola is committed to using at least 50% recycled material in its packaging by 2030. It is also partnering with NGOs around the world to help improve collection."
Bea Perez also specified that the use of aluminum and glass packaging could increase the company's carbon footprint, which is why we prefer to stay on the "safe side". However, according to environmental organizations, recycle plastic in a more efficient way, however, it is not effective in solving the problem of pollution due to this material, if anything a strategy to continue to pursue an obsolete and convenient business model.
On the other hand, Kate Melges of Greenpeace USA pointed out that it is very convenient for Coca Cola to say that customers want single-use plastic:
It is very convenient for the worst plastic polluter in the world to insist that people want their single-use plastic around. Coca-Cola continues to show just how out of this world it is with the environmental crises communities around the world are facing. The solution is not simply to swap one disposable material for another or continue to resort to recycling. The solution is for Coca-Cola and other consumer goods giants to radically rethink the way they are bringing products to people, centering on reuse systems and package-free options. We cannot afford the levels of inaction that Coca Cola has shown so far. Soon, society will realize how sick and tired its plastic addictions are.
And he added that turning plastic bottles into new bottles over and over again, as Coca Cola would like, is just a myth far from reality. Suffice it to say that in the US only 29% of plastic bottles are collected for recycling and almost none of these are transformed into other bottles.
And this happens despite the fact that Coca Colla had said its intention, last summer, to move away from the lobby of US plastic producers, after being defined in 2019 as the company that produces the most plastic waste in the world by the Break Free association. from Plastic.
Unfortunately, Coca Cola does not produce small numbers of plastic bottles, but about 3 million tons per year, that is about 200 thousand bottles per minute for a total of 100 billion a year. And it represents the first producer in the world of waste of this material.
It will be difficult to change her mind, but as consumers we can certainly do our part by boycotting her.
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