Waste sorting. Why don't we recycle everything we should? Separate collection should now be a well-established habit in every place where it is possible, both in our homes and outside the home. Yet sometimes we forget to throw away numerous wrappers and materials that could be recycled in the correct container. A new study reveals why.
He is about to end up run over, his mother saves him
La collection by now it should be a well established habit in every place where it is possible, both in our homes and outside the home. Yet sometimes we forget to throw in the correct container numerous wrappers and materials that could be recycled. A new study reveals why.
Let's imagine walking along a city street and meeting one along the way crushed can or of wrapped paper. Both are recyclable objects and materials, which can be destined for separate collection. Yet, should we decide to collect them, perhaps we would throw them in the first garbage can, without thinking about the possibilities for recycling.
On the one hand this could be due toassenza, in the immediate vicinity, of a bin for separate collection paper or aluminum. On the other hand, according to experts, the reasons for our behavior are deeper. Also inside our homesin fact, where it is usually possible to carry out separate collection without problems, we have a tendency to throw in the unsorted garbage can what could instead be recycled. In particular, those packaging that are not intact or in perfect condition.
According to experts, underlying the behavior that some of us might engage in is the feeling that a crushed can, a crumpled piece of paper, or a dented plastic bottle they no longer have any value and are no longer reusable or recyclable.
Some of us would therefore tend to carry out the separate collection correctly only in the case of packaging that is still intact or almost intact. It would be a pure one psychological question for which an object comes perceived as recyclable se it is as close as possible to its original form. According to Jennifer Argo, a marketing teacher at the University of Alberta School Of Business, it's not the size of the object that matters. It is his that matters appearance.
The challenge, according to the experts, is the change our perception the actual usefulness or uselessness of a product. Even the companies that deal with the production of packaging could play an important role, creating packages that can remain as intact as possible even after opening.
Marta Albè
Photo source: cafeyuppie.com
