We have already buried pencils, cups and books. Now even newspapers, after use, will be able to transform themselves into something alive: a plant. In Japan, in fact, colored flowers can grow from the printed page of a newspaper
He is about to end up run over, his mother saves himWe have already buried pencils, cups and books. Now also i newspapers, after use, they can turn into something alive: a plant. In Japan, in fact, colored flowers can grow from the printed page of a newspaper.
The idea comes from the advertising studio Dentsu, which has created a communication campaign for the publisher Mainichi Newspapers, producing a newspaper dedicated to plants and gardening.
With a very special feature and consistent with the theme: after having leafed through it far and wide, read every line, looked at every image, the newspaper can be planted.
The idea is not entirely new. Last year, in Argentina, the Pequeno Editor publishing house had already launched the initiative of books to plant to encourage children to read and respect the environment.
Here are some images from the Green Newspaper, the Japanese newspaper that crashes:
And the raw material? Strictly natural ma recycled. The newspapers to be planted are in fact made using the waste paper, first dissolved in water and then transformed into pulp. They were then incorporated with small seeds before the final transformation into sheets of recycled paper.
Also the ink it is strictly green, produced using only substances vegetables.
Francesca Mancuso
Foto: Mainichi Newspapers
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