Artistic cans of clean air from Provence for sale in polluted Beijing

    How much is a glass jar worth with fresh air from Provence? A lot, if you sell it to Beijing, a city plagued by monstrous pollution that envelops and encompasses everything. The artist Liang Kegang knows this well, who has returned from a business trip to the south of France with well-rested lungs and a small object to protest the suffocating pollution of his city ...



    He is about to end up run over, his mother saves him



    How much can a glass jar with clean air of Provence? A lot, if you sell it to Beijing, a city afflicted by monstrous pollution that envelops and encompasses everything. The artist knows it well Liang Kegang, who returned from a business trip to the south of France with well-rested lungs and a small object to protest the stifling pollution of his city.

    It was just a simple glass jar, with theclean air of the Provencal countryside. He put it up for auction to a group of about 100 Chinese artists and collectors, raising 5.250 yuan, just over 600 euros. Chengdu-based entrepreneur Li Yongzheng won it.

    After the boom in anti-pollution masks (sold out this winter) and air purifiers for the home, now clean air also becomes "raw material" for works of art. “Air should be the most accessible asset, leaving anyone free to breathe, including vagrants or beggars. This is my way of focusing attention on the stale air of China and expressing my dissatisfaction, ”Liang said in an interview.

    Artistic cans of clean air from Provence for sale in polluted Beijing

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    The Government has worked hard to clean up the country's air, partly also in response to the demands of a citizenry that is increasingly attentive to environmental issues. But it is a difficult task, especially if we want to continue the needs of economic and employment development that have characterized China in recent years.

    Liang's contribution, meanwhile, is an ordinary one glass jar with a rubber seal. He has three small handwritten paper labels: one with the name and coordinates of the French village, Forcalquier, where he closed the jar, one that reads "Air in Provence, France”In French and one with his signature in Chinese and the date March 29.



    But the idea is not entirely new: a young student, Antoine Deblay, had already thought about selling the French air. sell your 'Air de Montcuq' on the internet for 5.5 euros per 250ml jar.



    Roberta Ragni

    Read also:

    The French student who sells cans of air: how to make money with crowdfunding and web marketing

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