Even for our four-legged friends it will be possible to reduce waste and help the planet, while also earning in comfort. Royal Canin, a French company specializing in the production of high-end dry and wet food for dogs and cats, puts the brick on the croquettes for our cat and launches Brick Pack.
He is about to end up run over, his mother saves him
Even for our four-legged friends it will be possible to reduce waste and help the planet, while also earning in comfort. Royal Canin, French company specializing in the production of high-end dry and wet food for dogs and cats "puts the brick" on the croquettes for our cat and launches Brick Pack.
Innovation and eco-compatibility in a single item, compact and easy to use. From Aprilin fact, this new format that is decidedly more eco-friendly than normal cat food packaging will be present in Indoor cat lines e Neutered Cat Royal Canin.
The Brick Pack is manufactured by Elopak, a competitor of Tetra pack, specializing in polylaminate containers, and then realized in cardboard which, thanks to its convenient plastic cap, is easy to open, close and above all to recycle, allowing you to easily fill your cat's bowl with a simple gesture without getting dirty and without using any other accessory. The new format in Brick (24 cm high and 7 cm wide) also allows a remarkable space saving, compared to traditional plastic packaging, making it extremely convenient to store.
Thanks to its small size it is ideal as travel pack, containing within it a quantity of croquettes sufficient a four or five meals. Never again without Micio's favorite croquettes!
Another aspect, which is very close to our heart, which characterizes the new Royal Canin product is certainly its eco-compatibility. Entirely made in cardboard, it is easily recyclable and has significant benefits throughout its production cycle.
Thanks to its small size, the Brick Pack allows a considerable saving of space is in the phase of storage both in that of transportation: you can carry the 40% more product, thus decreasing the number of vehicles used for this purpose and reducing the very harmful CO2 emissions into the environment.
Lorenzo DeRitis
