The phenomenon of farmers market, or farmer's market, is growing sharply, thanks to both the economic crisis, which pushes producers to strive and seek new distribution channels, and the increasing awareness of consumers, who tend to prefer the short supply chain. to "know" the foods they bring to the table. In this way, a direct relationship is consolidated, often based on trust, between those who produce and those who consume, with considerable advantages for both, as well as for the environment.
Don't store avocado like this: it's dangerous
The phenomenon of farmers marketthe farmer's market, is in clear growth, thanks to both the economic crisis, which pushes producers to strive and seek new distribution channels, that the increasing awareness of consumers, who tend to prefer the short supply chain to "know" the foods they bring to the table. Thus a direct relationship, very often based on the confidence, between those who produce and those who consume, with considerable advantages for both, as well as for theenvironment.
Here for example 5 reasons why you should choose to shop at the farmer:
Index
Freshness and seasonality of products
The direct relationship between producer and consumer guarantees that what you buy is a really fresh food, who did not have to go through an indefinite number of intermediate steps before ending up in the shopping bag. Seasonality is added to the freshness, to help us regain the awareness that not all products are available at any time of the year, but that each of them has its own natural cycle. An awareness that, in the culture of undifferentiated abundance that dominates i fruit and vegetable departments of the supermarkets, really risks getting lost.
Enhancement of typical local products
Buy a zero km, at a farm in its own territory, also means enhancing the typicality of the products, contributing to protect the biodiversity and to safeguard the local culinary tradition. Getting to know foods better, with their particularities and characteristics, allows you to make better use of them in kitchen.
Possibility to get to know the producers directly
Knowing personally who sells the products allows the consumer to have precise guarantees about the quality and freshness of what he brings to the table, deepening his own understanding of production methods and having the ability to know for sure if pesticides e chemical additives have actually been banned.
Reduction of environmental costs
As anticipated, short supply chain e km 0 they also bring tangible benefits to the environment, resulting in a net savings of energia. By purchasing directly from the farmer, in fact, the packaging and transportation long range of goods become useless: eliminating these two steps implies a significant reduction of CO emissions2, as well as the amount of waste products.
Elimination of brokerage costs
To the net reduction of environmental costs is accompanied by the killing of economic costs related to the packaging, transportation and to the traditional distribution system of goods. It follows that the final price of food is more transparent for those who buy, not being burdened by an unspecified series of intermediate steps, and more fair for those who sell.
Lisa Vagnozzi
Read also our guide on farmers markets
