A video to show how despite the progress, the world remains a deeply unfair place for the poorest and most disadvantaged children.
Don't store avocado like this: it's dangerousA video to show how much progress despite the progress, the world remains a deeply unfair place for most children poor and disadvantages. Through these touching images, UNICEF asks the institutions to take actions to raise awareness among the world population on the tragedy of child poverty.
La #FightUnfair campaign it shows, in fact, how many prejudices and how much distrust there is towards those most in need. A reality sadly shown in a video played by a 6-year-old girl, the only actress in the commercial.
In the first scene Dwarf she is in the street, well dressed and neat, it doesn't take a few minutes for passers-by to stop and talk to her, to ask her if she is lost or if she needs help. The same situation is repeated in a restaurant, the little actress with hidden cameras wanders around the tables, everyone smiles at her, even offers her money.
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At one point, however, Anone is made up, her clothes are transformed into those of one poor little girl that relives the same moments of the rich Anone. Too bad, however, that this time, no one stops to talk to her, no one asks her if she is lost but she is kicked out of the restaurant and turned away from her.
According to Unicef, millions of children are denied any kind of rights to grow up healthy and strong. By 2030, if the right measures are not taken, they will be 167 million children who will live in conditions of extreme poverty.
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What can we do?
To support the #FightUnfair campaign, Unicef suggests several ways.
- Use your voice to spread awareness. On social networks you can tell the stories of these children fighting the stigma of poverty. Educating those around us is the first step to help feed false myths.
- Use your mind. You can send proposals and suggestions to Unicef on what institutions and citizens should do for a fairer world.
- Use your energy. You can support local organizations that help children and their families.
- Use your wallet. You can buy your products from companies that treat workers fairly and support local businesses.
- Use your influence as an active citizen. You can find out about how poverty is being combated in your city and engage in the associations closest to you.
Dominella Trunfio
