Thanks to an agreement between Disney and the Department of Energy, in fact, it will be Tinker Bell, who had already been called into question by the UNEP who had elected her Honorary Ambassador for the Environment of the UN, the protagonist of the new campaign dedicated to the energy efficiency of the DOE, the US Department of Energy to more easily raise awareness among children, who will be the consumers of tomorrow.
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Cartoon characters become more and more testimonials of the green economy, to sensitize even the little ones to eco-sustainable lifestyles and habits. We saw it with “My friend Boo”, the cartoon that explains water saving to children, but also with the Winx, which have become standard-bearers of the green economy. Now it is again the turn of Tinkerbell, the famous Peter Pan fairy who has fascinated and enchanted generations of little girls.
Thanks to an agreement between Disney and the Department of Energy, in fact, it will be Tinker Bell, who had already been called into question by the UNEP who had elected her Honorary Ambassador for the Environment of the UN, the protagonist of the new campaign dedicated to the energy efficiency of the DOE, the US Department of Energy to more easily raise awareness among children, who will be the consumers of tomorrow.
THEinitiative, realized thanks to the collaboration ofAdvertising Council, a non-profit organization that works in the social information sector, will materialize thanks to two communication tools: a website where children can easily find lots of information on renewable energy, and a series of TV commercials featuring the most famous Disney characters, created to educate 8-10 year olds. In the messages launched by these cartoons we find various themes and suggestions, such as the importance of turn off the lights, computer or television e close the tap well to avoid wasting water.The project was born also thanks to the particular sensitivity of the US energy policy, which is moving in an increasingly evident way to promote renewable energy, highlighting the good practices for the planet in view of the enormous growth in energy demand. A demand that will double in 2030.
Hence the need to promote initiatives - capable of attracting even the smallest - capable of promoting the concept of saving in daily energy consumption.
“These new announcements with Tinkerbell - he said Peggy Conlon, President & CEO of the Advertising Council - will guide children with simple tips of energy saving and they will inspire families to intervene, so that they can be less of a burden on the environment ”.
