Novelty to dye your hair in a natural way

    For those who want to change color or hide their first white hair, without damaging the environment and their health, in addition to those already presented, here are two other solutions based on ingredients of natural origin, simple to use, ideal for a new sustainable approach to the world of color.



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    For those who want to change color or hide their first white hair, without damaging the environment and their health, as well as those already presented, here are two other solutions based on ingredients of natural origin, simple to use, ideal for a new sustainable approach to the world of color.



    Davines presents Finest Pigments, a line of innovative dyes which allows you to pass from one color to another in a gradual and natural way, experimenting with new reflections that gradually fade in 8-10 shampoos. Ideal introduction to the color service on natural hair, it is a versatile coloring, perfect for toning streaks and highlights, to mask the first white hair in all naturalness, and to obtain intense reflections and creative solutions on bleached hair. Its natural composition allows immediate use even after a perm or chemical ironing. It does not contain ammonia and does not require the use of an activator.

    Novelty to dye your hair in a natural wayThe formulation of the line, inspired by the pharmaceutical tradition of the beginning of the century, is in fact based on the precise choice of ingredients of natural origin (up to 98% of the composition) such as gelling agents derived from cellulose, phytic acid extracted from rice bran (which binds heavy metal ions preventing them from altering the color result), and vegetable pigments extracted from the ratania plant, tomato, ginger, saffron, broom and Indian walnut.

    The development of Finest Pigments followed a rigorous approach of sustainability and respect for the environment, devising formulas that do not require detergents in the rinsing phase, and using amber-colored, pharmaceutical-style bottles in lightweight and recyclable PET.

    It is based on sugar cane, the new recipe for coloring hair in a natural way designed byhairstylist Christian Colombo, owner together with his father Luciano of the famous and namesake Milanese salon.

    This innovative treatment restores color brilliance through natural pigments, strengthens and protects stressed and brittle hair.


    "The technique" explains Colombo "consists in applying a composed of cane sugar left in a bain-marie together with colored pigments. To obtain the desired color I only use 6 primary colors which, however, allow me to obtain 298 different reflections and colors! ".



    Cane sugar, rich in mineral salts (calcium, phosphorus, potassium, zinc, fluorine, magnesium), once the desired color is obtained, is diluted with a 6-volume oxidant and left on for 35 minutes. Results? It covers 100% white hair and has a very long color / reflection hold (lasts one month). The cost? 32 euros.


    Glorianna Vaschetto

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