With a new EU ban just around the corner, Shiseido, which is the first cosmetic company to do so, officially abolishes animal testing for all its products that will be developed starting in April, both in domestic and foreign aboratories. , preferring alternative methods such as the use of databases, in vitro tests and tests on human subjects.
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Cosmetic testing on animals. With a new EU ban just around the corner (we recall in effect since 11 March), Shiseido officially abolishes animal testing for all its products that will be developed starting from April, both in national and foreign aboratories, preferring alternative methods such as the use of databases, in vitro tests and tests on human subjects.
“The ban will not apply if Shiseido takes into account the safety of products already on the market and the animal testing will be the only option to prove that pose no danger, "reads a statement from the Tokyo-based company, which between June 2010 and this January held five rounds of meetings with academics, animal welfare lawyers and other interested parties to look into the matter. depth.
Shiseido isn't the first major make-up brand to eliminate animal testing practices, but it may be d's firstseveral brands that will announce the change this week. Because? Because the European Union is about to put an end to animal testing by banning the use of animals in cosmetic testing in all member countries. Barring obstacles, in fact, the rule will go into effect on March 11 and will apply to both ingredients and end products and will affect all brands, from pharmacy labels to designer products.
It will no longer matter where the animal testing has been conducted, whether in Europe or abroad: in both cases, the tested products will be banned for sale in Europe. Israel already has a similar ban in place in January 2013. After the very positive signal arrived from Israel, where, on the initiative of Labor MP Eitan Cabel, the sale and import of cosmetics and cosmetics has been banned since January 2010st. cleaning made with tests on animals, thanks to a law approved in XNUMX.
But there is a country that is currently row in a completely different direction: China, which, on the contrary, requires animal testing for cosmetic products sold in the area, forcing even the brands that were cruelty to continue animal testing to enter the important Chinese market. This is exactly what happened to Yves Rocher, L'Occitane, Mary Kay and Avon, as Peta and the Belgian association Gaia had reported.
Roberta Ragni
Read also:
- Cruelty free cosmetics: ingredients tested in Europe banned from March?
- Vivisection: how to recognize cosmetics not tested on animals
- Cruelty-free cosmetics: Yves Rocher, L'Occitane and Mary Kay also off the list
- Avon Cruelty free? No tests cosmetics on animals in China and Peta eliminates it from the list
