The largest cosmetic beauty industry has decided to say goodbye to the use of hair on any animal, including badgers and goats.
He is about to end up run over, his mother saves himNo more animal hair to make make-up brushes. It is the historic decision that finally comes from the group L'Oréal.
After the pressures of Peta United States, the non-profit organization in support of animal rights, the largest cosmetic beauty industry has thus decided to say goodbye to the use of the hair of any animal, including badgers and goats, thus joining 100 other major groups (including Procter & Gamble, Morphe, Cult Beauty and Nars). (READ also: The horror behind the brushes used in art: mongooses beaten to death for fur)
A line that in fact many are following, especially in light of the fact that PETA is asking all sellers to follow the compassionate example set by the L'Oréal group and to produce brushes without animal hair, so that no one has to suffer. and die for their realization.
“For every brush made of badger or goat hair, a sensitive animal had to suffer a violent death,” says PETA's director of corporate projects, Yvonne Taylor.
It is a fact, in fact, that wild badgers are caught or raised and locked up in small wire mesh cages and that, at the end of their short life, workers beat them and slit their throats to produce the brushes used to to paint, to put on make-up or to shave. This VIDEO here testifies it.
Additionally, a PETA disclosure about the goat hair industry showed how workers castrate goats, mutilate their ears, cut large swaths of skin while shearing, and stitch up wounds with needle and thread - all without any shape. of anesthesia. Farmers have admitted that after shearing many goats die from exposure to cold wind and rain. A worker said 40.000 goats had died of the cold in just one weekend.
The L'Oréal group is among nearly 100 brands - including Procter & Gamble, Morphe, Cult Beauty, and NARS - that have abolished the production of badger hair brushes following talks with PETA and its international affiliates.
Victory! L’Oreal has agreed to stop using real fur of any kind for brushes. pic.twitter.com/MPbkyisXxz
— Ingrid Newkirk (@IngridNewkirk) January 23, 2021
Fun fact: as a token of gratitude, PETA United States sent a box of exquisite vegan chocolates to the French company.
Font: UK MAP
Read also:
- The horror behind the brushes used in art: mongooses beaten to death for their fur
- Avon announces the end of animal testing around the world, including China
- From L'Oreal to Yves Rocher, the 10 largest companies that still sell cosmetics tested on animals
