We are in the midst of the International Week of Washable Diapers and on the web, in addition to discounts and promotional initiatives, a campaign of mothers who use them with satisfaction is depopulating. It is a kind of white protest against the Pampers #gestidamore initiative.
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We are in the midst of the International Week of Washable Diapers and on the web, as well as discounts and promotional initiatives, depopulated a campaign of mothers who use them with satisfaction. It is a kind of white protest towards the Pampers #gestidamore initiative.
While the well-known brand of disposable diapers asked mothers to send videos and photos of their children telling their daily gestures of love, it was a mother who instead chose washable flood the Pampers site with highly original messages which instead sponsor the use of washable nappies.
Read also: 
INTERNATIONAL WASHABLE NAPPIES WEEK: SAY GOODBYE TO USE AND THROWS FOR OUR CHILDREN
The idea came to Ica Arkel, mother, journalist and lover of washable nappies to the point of having founded a shop that tells:
“While I was surfing the internet, an advertisement for a well-known brand of traditional diapers appeared, inviting new mothers to shoot a video or send a photo in which to tell their gesture of love. Evidently, the brainchild of the most popular search engine in the world did not understand that I deal only with washable diapers and, thus, finding myself in front of an advertisement for an object that remains as a negative legacy to our children, I had the idea of a white protest : use the same hashtag, on which no one has the copyright, to talk about our gesture of love, That of love our children's skin and to want to preserve the world where they will live ”.
Ica decided to spread the idea to some groups of mothers who use washable, in particular the Facebook group P&S (washable nappies and supports) and since then Pampers was flooded with original and uncomfortable messages from mothers convinced of their green choice.
PHOTOS AND MESSAGES FROM SOCIAL MEDIA
These are just some of the many messages sent along with photos and videos that we found on social media:
“Pampers face, thinking about polluting less the world we leave them, this is the true gesture of love. # Diapers always washable. # SIPL "
"I too participate in the campaign to sensitize mothers to make # gestidamore and to use # diapers, cheap, safe for your children's skin and above all beautiful. ... these are mine ... drying in the sun! "
"Our # gestidamore are simple ... Don't put on a plasticone, but a soft diaper!"
"For her skin and for a cleaner world #gestidamore #pannolinilavabili#sipl2016”
“My gesture of love is to use washable diapers # gestidamore # diaolinilavabili # sipl
1) for the environment, because less garbage is produced
2) for your health, because u & g diapers are full of chemicals
3) to be able to save, to set aside something for you "
"This is what happens when using disposable nappies!"
“Because my daughter's skin, the environment (and the wallet) are important!
And then let's face it ... they are beautiful! "
"Washable nappies: healthier asses in a cleaner world"
“The real # gestidamore are those that last over time. Always be there, plant a tree, # Washable nappies. # Sipl "
“Please refuse the photos but we don't just give up plastic on our little asses!!!!!!! A disposable nappy takes 200 years to decompose and to produce it you use the same amount of water as you need to wash our washable 20 times, turn on the light! "
Messages to which Pampers responds like this:
An original and positive protest to which we invite you to participate with the hashtags #gestidamore #pannolinilavabili.
Read also:
10 EXCUSES NOT TO USE WASHABLE DIAPERS
ECO-FRIENDLY DIAPERS: WASHABLE OR DISPOSABLE?
