The responsibility of the meat industry for the depletion of the world's water reserves is enormous. The stylist and world fashion icon, Vivienne Westwood, also remembers it, in view of the World Water Day, announced by the United Nations for March 22.
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The responsibility of the meat industry for the depletion of the world's water reserves is enormous. The stylist and world fashion icon, Vivienne Westwood, also remembers him in view of the World Water Day, announced by the United Nations for 22 March.
Protagonist of a new and provocative PETA campaign (People for the Ethical Treatment of Animals) the designer draws attention to the huge amount of water used by the meat industry. For example, rivers are diverted to serve factory farms, not only for animals but also to grow crops for fattening them.
It takes, for example, 4 million gallons of water to produce 1 ton of meat, while it only takes 85.000 gallons to produce 1 ton of vegetables. For this, after replacing her beautiful dresses with the shower cap, Westwood remembers that "by eliminating meat from your diet, you are contributing to the good of the planet more than you can do by recycling. And using a hybrid car together “.
The spot highlights the urgency of the crisis we face. The fashion icon, under the shower, continues: “I am an ecological warrior. Although I like to be in the shower for a long time I have a clear conscience because I am a vegetarian". The invitation to all of us is to start reflecting on what we are doing. "Luckily, becoming a vegetarian can help avert these dangers, saving animals immense suffering in intensive farming and slaughterhouses and improving our health ”, concludes the designer.
Roberta Ragni
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