Very Peri is the Pantone color of 2022: it is the emblem of our time and inspires us courage

    Very Peri is the Pantone color of 2022: it is the emblem of our time and inspires us courage

    He is about to end up run over, his mother saves him

    We do not yet know what the year that is about to begin will be, but we certainly know what its color will be: the prestigious Pantone Color Institute has chosen for us the color of the year - Very Peri - whose vitality will encourage personal inventiveness and creativity. The Very Peri is a bold and curious blue, able to stimulate us in this age of transformation and to open our spirits to incredible new possibilities after the isolation of the pandemic.





    As we move into a world of unprecedented change, Pantone Very Peri is ambassador of a new perspective and vision of the beloved and dear family of blues, embracing the qualities of blue but possessing a purplish-red undertone at the same time. Leatrice eiseman, director of the Pantone Color Institute. - Very Peri shows a lively and joyful attitude, a dynamic presence that encourages the creativity she knows how to dare and an imaginative expressiveness.

    For more than 23 years, the Pantone Color of the Year has influenced the making and purchasing of products in many industries - including fashion, furniture, design and packaging. The choice of the color of the year is the result of a careful evaluation of trends and the world of current events: the institute's experts let themselves be inspired by the most varied fields - from the world of cinema to that of art to that of fashion, but also from the most popular tourist destinations and changes in people's lifestyle (not least, the aftermath of the Coronavirus pandemic), even from the world of social media or sports. Everything, every event that has somehow changed the trajectory of humanity plays a fundamental role in determining the color of the year.

    Pantone Color of the Year reflects what is happening in our global culture, expressing what people are looking for in a color they hope is the answer. Laurie Pressman, Vice President of the Pantone Color Institute. - By creating a new color for the first time in the history of our Pantone Color of the Year educational color program, we reflect the global innovation and transformation taking place. As society continues to recognize color as a fundamental form of communication and a way of expressing, influencing and creating ideas and emotions, of engagement and connection, the complexity of this new red-purple-infused blue hue highlights the boundless possibilities that unfold. in front of us.



    Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone that blends the faithfulness and constancy of blue with the energy and excitement of red. A new Pantone color whose dynamic novel presence encourages personal inventiveness and creativity, PANTONE 17-3938 Very Peri, the happiest and warmest of all the blue hues, introduces an empowering mix of newness. We are living in transformative times. As we emerge from an intense period of isolation, our notions and standards are changing. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we re-write our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light. Learn more about PANTONE 17-3928 Very Peri: https://www.pantone.com/color-of-the-year-2022

    Posted by Pantone on Wednesday, December 8, 2021

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    Source: Pantone

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