A man goes to a Super Bowl party with a platter of raw vegetables. The hostess gives him a short, polite smile, but it's actually sad: vegetables? At a Super Bowl party? Better the spicy and spicy meat tacos of Taco Bell, the chain that offers Tex-mex cuisine in a fast food version. This, in short, is the content of the message presented in an advertisement for the famous American fast food restaurant that has infuriated lovers of vegetables and a healthy diet.
Don't store avocado like this: it's dangerous
A man goes to a Super Bowl party with a raw vegetable tray. The hostess gives him a short, polite smile, but it's actually sad: vegetables? At a Super Bowl party? Better the spicy and spicy meat tacos of Taco Bell, the chain that offers Tex-mex cuisine in a fast food version. This is, in short, the content of the message presented in an advertisement for the famous American fast food restaurant that has infuriated lovers of vegetables and a healthy diet.
This is why she left an intense counter-campaign carried forward with tweets, with the health-conscious in mind, who heavily condemn what has been renamed as propaganda "anti-veggie”. “If you bring Taco Bell tacos to my house, I'll kick you,” says one user, “don't be fooled by this commercial,” warns another. The Taco Bell could not ignore the numerous criticisms, much to decide to withdraw the commercial. This was revealed in a note on Center for Science in the Public Interest, CSPI. "We didn't want anyone to misunderstand the intent of the commercial," Rob Poetsch, a spokesperson for fast food, told the Seattle Post-Intelligence.
“It's bad enough that there aren't many commercials about it on television broccoli, cabbage, or carrots. The last thing fruits and vegetables need is to be the subject of an advertising attack - comments the Center for Science in the Public Interest-. We are delighted that Taco Bell is withdrawing its ad, which it urged people to don't bring the trays of vegetables to their parties for the Super Bowl and to choose, instead, 12 packs of Taco Bell tacos. We thank Taco Bell for responding with record speed to the concern of nutritionists and consumers about this advertising campaign “.
Meanwhile, on the decision to withdraw the commercial, the community is divided between those who rejoice in success and those who, on the other hand, accuse the vegetable lovers of take it too personally and have no sense of humor.
Frankly, given the great power of advertising, it seems clear to us where to stand. What about you?
Roberta Ragni
