Too much sugar in Kellogg's children's breakfast cereals

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Carlos Laforet Coll
@carloslaforetcoll

Too much sugar in Kellogg's cereal, advertised as an ideal, nutrient-rich breakfast product for kids. Altroconsumo has decided to report Kellog's commercials to the advertising self-discipline institute. If it is true that in Kellogg's cereals we find iron and vitamins, it is equally true that this product has a high sugar content.



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Too many sugar in Kellogg's cereal, advertised as an ideal, nutrient-rich product for children's breakfast. Other consumption decided to report the spot Kellogg’s to the advertising self-regulation institute. If it is true that in Kellogg's cereals we find iron and vitamins, it is equally true that this product has a high sugar content.

Advertising for Kellogg's cereals can also be found on thematic television channels dedicated to children. The commercial reminds the little ones that the best way to start the day well è have breakfast with Kellogg's cereals to be accompanied with a cup of milk, rich in calcium and proteins.

Altroconsumo leaves out the milk issue and focuses attention on breakfast cereals, remembering that the products on the market are not all the same. It is easy for parents to be deceived by advertising messages or to follow the demands of their children dictated by TV a little too much.

READ ALSO: Kellogg's Cereals Indicted For Misleading Advertising: Not Improving Children's Health

The iron and vitamin content of Kellogg's cereals, as well as numerous products and snacks for children, certainly does not make them virtuous. Altroconsumo has analyzed the Kellogg's product labels for breakfast and noticed that not everyone has the same amount of sugar and fat.

For example, on a quantity of 100 grams of product, i Kellogg’s Frosties would contain more than four times the sugars found in Kellogg’s Corn Flakes. Even on fats there are very evident differences, so we go from 0,3 grams per 100 grams for Rice Krispies to 3,5 grams for Miel Pops.



So here is a very important message for parents: pay attention to the labels. The breakfast cereals typical of supermarkets, in addition to vitamins and iron, can contain high quantities of fats and sugars, an information that certainly is not conveyed through commercials.

In any case, in natural products stores and even in some supermarkets, alternatives already exist: these are simple cereal or puffed cereal flakes (for example of corn, rice, barley, rye, spelled and oats), prepared without the addition of fats, sugars, preservatives or other unwanted ingredients.



Marta Albè

Photo source: prevention.com

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