Timberland seems to be serious about redeeming itself from the accusations launched by Greenpeace in recent years. And so, after having made a commitment in favor of the Amazon, as requested by the association, having launched the shoe that is disassembled and recycled, having cleaned up the Lambro river, launched the first eco-sustainable shop in Europe and reduced the environmental impact of the his production, presented the boots made with plastic bottles in New York and launched his new awareness campaign
Don't store avocado like this: it's dangerous
Timberland he seems to be serious about redeeming himself from the accusations made by Greenpeace in recent years. And so, after having committed to the Amazon, as requested by the association, having launched the shoe that is disassembled and recycled, have cleaned up the Lambro river, launched on first eco-sustainable shop in Europe and reduced the environmental impact of its production, presented in New York him boots made with plastic bottles and launched its new awareness campaign.
The Timberland Earthkeepers boots from the new Timberland Earthkeepers ™ spring summer collection that will be released in 2011 are in fact made with recycled rubber and PET and a one-and-a-half-liter plastic bottle is used for each pair of shoes. Unmissable accessory for those who intend to fight for Nature and become "a hero".
"Nature Needs Heroes"Is, in fact, the campaign with which the new collection was launched and aims above all to inspire consumers to consider what are the actions they could take to be "a Heroes", with the idea that "even small gestures can make a difference”, Starting from that of recycle a bottle of water. The campaign in the States is divided into various channels, television and print advertising, but also 3D display in Timberland stores where customers will be equipped with special glasses, a interactive microsite. Obviously, an application on Facebook could not be missing Timberland Earthkeepers “Virtual Forest” where users are invited to create their own forest (and to invite friends), which will result in "Timberland plants trees in Haiti ”to complete his reforestation project.
How says Jim Davey, Timberland VP and Global Marketing “the slogan of the campaign Nature Needs Heroes is the best to date, not only to share our stories and initiatives, but to involve consumers in a broader effort to care for the environment ", so while the campaign focuses on raising consumer awareness of environmental issues, the promotion of a pair of shoes is strong. Davey continues “We want to give consumers the opportunity to learn more about what Timberland is doing to help protect nature's life, as well as support them in taking the right actions for the environment - those actions can materialize in purchasing. a pair of boots or plant a tree “.
Gloria Mastrantonio
