This pizza box is reduced by 1/4 for a great cause that will make you think

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Elia Tabuenca García
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The Pizza2Go chain in Dubai has come up with an idea as simple as it is revolutionary to combat food waste and reduce packaging waste: a carton designed for 3/4 of pizza. 

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To combat food waste and reduce packaging waste, the chain Pizza2Go of Dubai has come up with an idea as simple as it is revolutionary: a cartoon designed for 3/4 of pizza





Born in collaboration with the International Movement of the Red Cross and Red Crescent, the project also has a charitable purpose, given that 25% of the proceeds will go to charity. It is no coincidence that the initiative was launched in an Arab country, where in the month of Ramadan many Muslims undertake to carry out works of charity towards the most needy, in addition to respecting fasting from dawn to dusk.

Ramadan Waste Campaign

As per research, 25% ?? ??? ???? ?? ?????? ?????? ???????. This Ramadan, Pizza2Go and Red Crescent are tackling it with the ¾ Pizza Box. ? ??????? ????? ???? ? ??????? ????? ?? ??? ?? that takes a slice out of food waste and ??????? ??% ?? ??? ????? ?? ???????. Sounds good? It’ll taste (and feel) even better once you’ve ordered yours. Help spread the word so #NoOneHas2GoWithout…..Order Now: http://pizza2go.ae#reducewaste #reducefoodwaste #pizza #pizzalovers #foodcravings

Posted by Pizza 2 Go on Tuesday, May 4, 2021

During Ramadan, nearly 25% of all food is wasted. That's why we are super proud to present the ¾ Pizza Box that we created in collaboration with Red Crescent and Pizza2Go "- explains the advertising agency MullenLowe MENA - It is the pizza that takes away the piece that goes to waste and donates 25% of the amount in charity.

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A post shared by MullenLowe MENA (@mullenlowemena)

A nice marketing strategy that will help reduce food waste and also help fight poverty!



Source: Pizza 2 Go/Instagram


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