What exactly are ecological or sustainable personalized gadgets and how can you implement them in your marketing strategy?
Don't store avocado like this: it's dangerousTalking about sustainability until a few years ago was a trend probably dictated by consumers themselves. “Going green” was once a cool thing to pursue, now it is undoubtedly the right thing to do.
Given the media focus on the topic, everyone is expected to be sensitive to the topic and companies to follow suit. As consumers become more socially aware, they expect their favorite brands to do the same. This has raised the attention to sustainability to a sine qua non, in all areas.
The field of custom gadgets it's no different. In fact, according to the Advertising Specialty Institute's (ASI) Global Ad Impressions 2020 study, 46% of consumers have a more favorable opinion of an advertiser if the promotional items they receive are environmentally friendly. This awareness is not just for the younger generation. Nearly a third of people aged 55 and over say they bought more eco-friendly products in 2019 than in 2018.
What exactly are ecological or sustainable personalized gadgets and how can you implement them in your marketing strategy? What makes a promotional product sustainable? According to the Sustainable Products Corporation, sustainable products "provide environmental, social and economic benefits by protecting public health, well-being and the environment throughout the entire business cycle, from raw material extraction to final disposal."
Keep in mind that ecological personalized gadgets can be made with completely natural materials, but also with recycled materials. Eco-friendly promotional items, like all other gadgets, can be customized with your company logo. Here are the themes that are most close to the heart of those looking for ecological or sustainable personalized gadgets:
- Personalized gadgets made with recycled materials: plastic gadgets can be easily replaced with the exact same items in recycled plastic or RPET, as well as fabrics that pass from polyester to recycled polyester. There are also items made of recycled cotton. ·
- Items made with natural materials: bamboo, hemp, wheat straw and cotton are completely natural and biodegradable and many objects can be made using these natural elements.
- Reusable Custom Gadgets: for example, steel bottles or straws, silicone bags or trays suitable for food contact, shopping bags: in this context, the materials with which these objects are made do not matter, the important thing is that they are not disposable, but washable and reusable. ·
- Gadgets to support sustainable causes: Products that support sustainable causes are becoming increasingly popular. They are those objects that spread a message, they can be pins, t-shirts and shopping bags. To spread a message of sustainability and be coherent, these objects are usually made with recycled materials or with natural materials.
But what are the ecological personalized gadgets to consider for the new year? In the first place we recommend the personalized shopping bags, or bags with long fabric handles.
They can be found in 100% natural cotton or in RPET of all possible colors. They are washable and reusable. They have a very large print area and therefore allow a wide visibility of the advertising message. Other personalized gadgets among the tops to give as gifts are definitely the water bottles, symbol par excellence of the disposable anti. It was in fact the first object that was thought of as an indispensable substitute for plastic bottles. Today there are many materials and different sizes, they are really suitable for everyone.
If we want to be more original, some personalized gadgets not to be missed for next year are the pens without ink which, with their metal alloy tip, oxidize the paper and never wear out, thus avoiding a lot of waste. They have a pencil-like stroke and can be erased. One last tip: notebooks with the plantable paper!
As soon as they are used, following the instructions, they can be transformed into plants or flowers, thanks to the seeds that are inserted inside the paper. Isn't that great? Using them as personalized gadgets is very easy: they can easily be printed in full color, as you would on a normal notebook. So good research and, good start 2022!
