Stop wasting waste, yes to recycling. Three bags, a bucket and a dustbin are the protagonists of the new campaign by the European Commission to promote a green economy: they are the Awakeners. The Generation Awake campaign serves to show how small everyday actions put the health of the planet at risk
He is about to end up run over, his mother saves him
Stop at waste of waste, yes to recycling. Three bags, a bucket and a dustbin are the protagonists of the new campaign of the European Commission to foster a green economy: they are the Awakeners. Countryside Generation Awake returns to show how small everyday actions put the health of the planet at risk.
From the simple dripping tap to the consumption of certain types of food. Each of us can certainly do better at home to save water, energy and other natural resources, while also reducing waste. The site Generationawake.eu shows which are the most common errors made at home.
Room by room, some themes are explored. From the over-exploitation of fish species to the importance of separate collection, from the use of detergents that cause an unnatural proliferation of algae to the presence of plants in the house, very useful, since they can also act as natural filters and keep colds at bay. A journey inside the normal daily life, paying more attention to ours consumer choices and the consequences they have on the Earth's natural resources.
Indeed, it is necessary to pursue this path to improve the recycling targets set by the EU. Even if the results achieved so far by some sectors are good, waste still remains an extremely underutilized resource in the Old Continent. According to a study carried out for the Commission, full implementation of EU waste legislation would allow for save 72 billion euros per year and to create over 400 jobs by 000. In 2020, the Generation Awake campaign put the spotlight on a more adequate waste management, one of the fundamental elements for achieving the goals of the green economy.
The Generation Awake campaign site invites visitors to discover the value that waste can have and shows how certain products, rather than thrown away, can instead be reused, recycled, exchanged and repaired.
Avoid wasteit also helps not only the planet but also our finances. Reuse old objects, perhaps turning them into something new, will help us save money and also improve our lifestyle. Furthermore, smarter consumer choices would make our cities, our country, Europe and the planet healthier and more sustainable for us and for future generations.
But not only. To spread the principles ofupcycling and reuse of materials, the campaign launched an award aimed at designers, artists, artisans, students, or all creatives who base their work on the principles of reuse, recycling and upcycling.
Follow the campaign also on Facebook!
Francesca Mancuso
READ also:
- Food waste: this is how the European Parliament wants to halve it by 2025
- Generation Awake: the EU raises awareness on savings and waste
