The 40 "sugar-free" products that do have it: the Altroconsumo list

    The 40

    A few months ago, the sentence against Zuegg and Hero relating to the marketing of products bearing misleading information regarding the alleged absence of sugar inside them. The issue of products sold and advertised as "sugar-free" is not limited to the jams of the aforementioned brands. Altroconsumo has in fact published a list comprising 40 products reported because of the undeclared sugar.



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    It is a few months ago there condemnation of Zuegg and Hero relating to the marketing of products bearing misleading information regarding the alleged absence of sugar within them. The issue of products sold and advertised as "sugar-free" is not limited to the jams of the aforementioned brands. Altroconsumo has in fact published a list including 40 products reported because of the undeclared sugar.



    In fact, food producers would play on affixing to the packaging of the same words not easily understood by consumers, such as "sugar free", "low in sugar", "no added sugar". It is difficult to determine the differences between these indications, which seem to describe a healthier product than others due to the low content or absence of sugar.

    Altroconsumo conducted an investigation which involved numerous products and which led to the complaint of 40 of the same, including fruit smoothies, snacks, muesli, cookies, homogenized, including unfortunately not only the typical supermarket products, but also products labeled as organic.

    As reported by Altroconsumo in the list of 40 products suspected of supplying consumers misleading indications, they would misuse claims relating to the absence of added sugars, to being sugar-free or “Diet"," As in similar cases already subject to a provision by this Authority (Provisions: n ° 17473 Homogenized Plasmon with banana; No. 23726 Zuegg Fruit-based preparation.Without added sugars, n ° 23727 Hero Diet Without added sugar) ".

    After analyzing over 100 products on the shelves of supermarkets and grocery stores, Altroconsumo reported to theCompetition and Market Authority 40 products they have slogans that have been found to be misleading regarding their sugar content.

    For example, products listed as "sugar-free" under the law should not contain either sucrose, nor any other type of sweetener. Reporting the wording on the label "Without sucrose", according to Altroconsumo it would be played on a scientific term, used to declare the absence of sucrose and, above all, to hide the presence of other types of sugars, as glucose, maltose and fructose. For more information on this, you can consult the web page dedicated by Altroconsumo to the complaint made and the complete list of 40 products under accusation that we report below from which not even organic is exempt:



    • Almaverde Bio, Forest fruit Organic fruit smoothie
    • Auchan, Biscuits with oat flakes Sugar free
    • Balocco, My Life
    • Campiello, Without added sugar
    • Carrefour baby Homogenized with apple
    • Carrefour, Dry biscuits Without added sugar
    • Carrefour, Croissant with apricot filling Without added sugar
    • Cerealvit, Bio Corn Flakes
    • Colussi, Light Taste Without Added Sugar
    • Coop, Benesì Crispy flakes with fruit
    • Crescendo Coop Homogenized Plum and Apple
    • DimmidiYes, the Fresh Fruits of the Forest Smoothie
    • Essezeta, Brioché stuffed with Peach and Apricot
    • Essezeta, Energelli
    • Galbusera, BuoniCosì
    • Giusto Giuliani, fruit preparation
    • Hero, Diet Pineapple No added sugar
    • Hero, Diet Muesly No added sugar
    • Hipp Biologico Mixed fruit
    • Hipp Biologico Mixed fruit with cereals
    • Hipp Organic Apple and pear
    • Hipp Organic Apple and yogurt
    • Hipp Organic Golden apple
    • Hipp Organic Pear and yogurt
    • Hipp Biologico Peach
    • Organic Hipp Plum and apple
    • The Window on the Sky, Free Choko
    • La Finestra sul Cielo, Riccioli Rice & Organic Corn
    • La Finestra, on the Sky Kamut and Rice Biscuits
    • Materne Fruit and Go Apple and Strawberry
    • Misura, Yogurt biscuits No added sugar
    • Measure, Cherry croissants No added sugar
    • Mulino Bianco, Fruit Stories with Raspberry, Grape and Blueberry
    • OnlYou, Heart of Apple and Raspberry fruit
    • Paluani, I croissant FarciTu
    • Probios, Apricot compote
    • Rigoni di Asiago, Fiordifrutta Wild blueberries Without added sugars;
    • Rigoni di Asiago, Fruttosa Fruit to the spoon;
    • Santal 100% fruit Red orange
    • Valfrutta, Pure fruit puree Strawberry and blueberry
    • Valsoia, The soy biscuits Cereals
    • Vis, More Fruit Diet Apricot
    • Zuegg, The fruit smoothie. No added sugar. Berries

    Marta Albè



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