We are what we eat, but what do we really eat? Do we really know how to read labels well? Maybe we need some more help. SociaLABelling has just been presented on Eppela, a new crowdfunding project for the bottom-up certification of food products. The goal? Protect consumers and make shopping easier.
Don't store avocado like this: it's dangerous
We are what we eat, but what do we really eat? We really know read the labels carefully? Maybe we need some more help. About Eppela has just been introduced SociaLABelling, a new crowdfunding project for bottom-up certification of food products. The goal? Protect consumers and make shopping easier.
According to the boys of Soul Food, the creators of the project, the labels that should help us understand the composition of the products are unclear. Furthermore, the DOP, DOC and IGT certifications (Thu we explained the differences) are not enough to protect us from fraud and counterfeiting and do not take into account needs of conscious consumers: eat healthy things, safeguard the earth, support small producers and produce less waste.
We must then become food prosumer, namely consumers capable of generating information and awareness of what we choose and eat, starting from the exchange of information with other consumers and producers. In some cases, such as when we buy eggs or homemade cakes from the farmer or a Solidarity Purchase Group, we are buying products that are considered "illegal".
To guarantee their authenticity are not the regulations, but the trusting relationships that are established with those who produce them. The project aims to imitate the good practices on which i G.A.S. and take them on a large scale. Here then is the idea of creating SocialLABelling, one web platform where consumers and producers can exchange and disseminate information on the characteristics of food products and on the reliability of the producers themselves. A popular marketplace where producers can and will have to reveal everything that guarantees the genuineness and goodness of the foods they offer.
Participation will be free and will have the fundamental objective of create a Social Label to certify products and producers, with information that is easily understood by everyone. Discover and support SociaLABelling on Eppela.
Marta Albè
Photo source: Soul Food
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How to read oil and wine labels: the Quality Brands Guide: let's clarify the differences between DOP, IGP, DOC and TSG
