The quintessential tennis shoes go vegan. Eco-sustainable fashion icon Stella McCartney launches the first vegan Stan Smiths with Adidas
Don't store avocado like this: it's dangerousGet rid of the leather in the world's most iconic tennis shoes that go vegan. Stella McCartney, one of the most environmentally conscious designers in the fashion industry, has partnered with Adidas to create the world's first line of completely cruelty free and eco-sustainable Stan Smith sneakers.
The sportswear giant and the most famous vegan designer on the planet are therefore ready to put on the market (the price will be around 250 euros) Stella #stansmith, variant vegan of the more than famous white leather sneakers, which have become one of the most popular garments in the world since the giants of "sportswear" relaunched them in 2008.
After the 100% plant-based Reebok sneakers, Adidas also steps forward in the world of eco-sustainable fashion, returning to its already established intention of aiming at the total elimination of toxic substances from all products and remaining in line with its production of shoes made with the plastic collected in the oceans.
Le Stella McCartney Stan Smith Adidas they are entirely made in faux leather and, instead of the three classic identification strips of the brand, they include stars, which have always been the symbol of McCartney's aesthetics. The portraits of Stella McCartney on one side and the tennis player Stan Smith (who inspired the brand's best-selling model) on the other side will be printed on the tabs.
“This is only the latest chapter of our alliance. I wanted to work on something that had entered the fashion dictionary and wardrobes all over the world, just like the Stan Smiths, and at the same time change the old production methods, excluding leather and glues of animal origin to preserve the ecosystem. . The design of the Stan Smith will never go out of fashion, but the eco-leather makes them contemporary and projects them into the future “, says Stella McCartney.
Available for women and men, the Stella #stansmith can already be ordered on the Stella McCartney e-commerce and from 10 September they will arrive in stores all over the world.
Introducing the first ever vegan Stella #StanSmith. Now available for pre-order! The iconic @adidasoriginals style receives a Stella update including star details and the original portrait of Stan Smith on one sneaker tongue, and Stella on the other. pic.twitter.com/fev1P0wrgw
- Stella McCartney (@StellaMcCartney) September 6, 2018
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Germana Carillo
