An intersection transformed into a work of street art on one of the busiest streets in Rotterdam, the Netherlands. An urban planning intervention that focuses on pedestrian safety.
An intersection transformed into a work of street art on one of the busiest streets in rotterdam, in the Netherlands. An urban planning intervention that focuses on the safety of pedestrians.
The idea comes from the team of ‘The Creative Crosswalk’ that just a few weeks ago, inaugurated a completely original way to connect westblaak, one of the most chaotic arteries in the city center. Not just pedestrian crossings, but signs and letters that unite the neighborhoods.
Among the broken words “Stand Straight, Walk Proud”, a kind of 'go straight, walk proudly', a message for pedestrians in a city that is becoming increasingly human-friendly thanks to the contribution of Street Makers, a local planning agency, specializing in urban experiments.
For some time now, Rotterdam has suffered a turnaround, giving space to street art to renew the city. The result is now a work that connects the different intersections using signs that are often placed by the workers during the work in progress.
“Street Makers is not just a job for designers and architects but a lifestyle that wants to make one sustainable city, healthy, inclusive and successful ”says the creative Jorn Wemmenhove.
Rotterdam, a city on a human scale
Il historic center of Rotterdam it was rebuilt in 1950 after the devastation of the Second World War. The result was: wide roads, heavy traffic and air pollution galloping.
For this reason, over time, it has begun to limit the use of proven means in favor of sustainable viability. A lot is being invested in a city on a human scale that encourages walking or cycling.
According to Street makers, in fact, remove the monotony helps in creating streets that put you in a good mood.
“It is amazing to see how people interact with the our art, you can make a difference even with a simple road. There are children playing, jumping from letter to letter ”, says the creative Linda van Vleuten.
Other pedestrian crossings transformed into street art:
- MADRID'S PEDESTRIAN STRIPS BECOME MULTICOLOR THANKS TO STREET ART (PHOTO)
- CATS, ZEBRE AND 'PIEDONI': THE PEDESTRIAN STRIPS OF PAOLO STELLA IN VICENZA (PHOTO)
- STREET ART IN TURIN: PEDESTRIAN STRIPS ARE COLORED IN VIA LUINI (PHOTO)
- BOGOTA ': HOW CITIZENS IMPROVE ROAD SAFETY IN THE NAME OF THE COMMON GOOD
The next step is to assess whether this new crossing has a positive impact on pedestrians, if so, the creatives promise, many other similar stripes will appear.
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Dominella Trunfio
Photo: Ossip van Duivenbode / Street Makers
