Pomada is a design studio based in Buenos Aires (Argentina) that experiments with new forms of furniture with the use of cardboard. The philosophy of recycling and above all of "reuse" is the basis of the work of Antonela Dada and Bruno Sala Conill, who think, compose and create through production waste that otherwise would remain unused, giving a meaning to that relationship that is still difficult for many which links a certain entrepreneurship to sustainability.
He is about to end up run over, his mother saves him
Pomada is a study by design based in Buenos Aires (Argentina) that experiments new forms of furniture with the use of cardboard. There philosophy of recycling and above all of "reuse" is the basis of the work of Antonela Dada and Bruno Sala Conill, who think, compose and create through production waste that would otherwise remain unused, giving a meaning to that relationship that is still difficult for many that links a certain entrepreneurship to sustainability.
Paraphrasing the speech that the Argentine duo proposes on the official website, the spirit of Pomada comes from the meeting / clash of four main characteristics: essence, intelligence, conscience and research. With the use of biodegradable and recyclable materials (conscience) and the reuse of waste (intelligence) it is possible to create something whose visual impact (research) does not necessarily involve compromising the environmental balance to the detriment of the community (essence).
Their brand - if you can call it that - targets different types of customers, from the smallest, for whom it offers tables and chairs for recreational moments, made of cardboard tubes assembled with other scraps of paper or wood, to a furniture for "adults" always playful but with an eye to green creativity, with furniture that visually fascinate the consumer for their rough appearance, while maintaining a welcome comfort.
The types of furniture, therefore, vary according to the needs of the target audience while maintaining the mother characteristic unchanged, that union of essential shapes where the cardboard tubes draw shapes stopped by chipboards, expertly cared for wood fiber boards. These pleasantly concise design objects come sometimes covered with leftovers recovered from the paper industry, as happens with the “Chupitos”, stackable stools made with cardboard reels.
A concrete example of Pomada's modus operandi and the result of so much ingenuity, the Argentine duo gave it during the last edition of the design event FOA House, held at the CMD (Centro Metropolitano di Design, ed) in Buenos Aires, where the team recreated an environment that could act as a studio and in which, through a separé of cardboard tubes like a wall, a space was created used as a "green corner".
Even the walls were covered with this waste material, assembling the cardboard with the technique of "encastrables" ("interlocking"). Once a flat surface was obtained, the promotional text was carved on it, then closed with panels of light (Led), avoiding so - as often happens in trade fairs and corporate promotion events - the use of synthetic materials and PVC banners, which in addition to being cold are difficult to dispose of.
Pomada's mission demonstrates how one-way production, for example that of the printing industry that does not reuse or resell its waste, is part of the past, at least in the objectives of the most attentive to environmental problems. From a reel of paper you can create a stool that is a single piece, from cardboard tubes a children's play table; the watchword is “reuse”, because everything is transformed without necessarily exhausting its usefulness with the role attributed to production.
You can also find these furniture online on this site and here. As these are designer pieces, don't hope to find anything for less than $ 300. Even scraps sometimes cost dearly P.
Sebastiano Piras
