A nostalgic creative recycling that of audio cassettes. The magnetic support, symbol of the generation of the 80s, now supplanted by CDs first and then by digital, returns to live more powerful than ever in the paintings of Benoit Jammes, a French artist who, with his brightly colored creations, is making people talk about himself Worldwide.
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Un nostalgic creative recycling that of audio cassettes. The magnetic support, symbol of the generation of the '80s, now supplanted by CDs first and then by digital, returns to live more powerful than ever in the paintings of Benoit James, a French artist who, with his brightly colored creations, is making the whole world talk about him.
It will be for that nostalgia that accompanies the memory of cassette tapes, of the hours spent rewinding them with the pen or recording their favorite songs on them trying to catch the exact point of the music broadcast on the radio, the fact is that few manage to get rid of the piles of audio cassettes stored in the attica- Pieces of life that, like photographs, have immortalized the music of an era and the collective imagination of millions of young people. The same ones who today buy mobile phone cases and latest generation devices modeled on those shapes and colors.
Benoit Jammes did it. He has dealt with his piles of magnetic tapes and has given them new life, providing them with a frame and “sewing” on them the shapes and colors of current icons of cinema and TV. The result is a series of not surprisingly named paintings [oo] inspired, for example, by the Simpsons or Kill Bill. The French designer says that he found himself in front of the pile of cassettes, no longer having a working support to read them. From here began his resemantization which, we are sure, will conquer all the thirty-year-olds who have listened to those tapes until they are consumed.
Simona Falasca
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