Great surprise for the spectators of the Amsterdam International Fashion Week who did not believe their eyes when OAT Shoes, an innovative Dutch brand with a "conscious style" created by the two young creators Christiaan Maats and Oudshoorn Dirk-Jan, presented its first collection “Virgin”, of absolutely biodegradable footwear: after using them for the right period of time, instead of throwing them away, you can plant them in the garden and watch them bloom!
Don't store avocado like this: it's dangerous
Big surprise for Amsterdam International Fashion Week spectators who just couldn't believe their eyes when OAT Shoes, an innovative Dutch brand with a "conscious style" created by the two young creators Christiaan Maats e Oudshoorn Dirk-Jan, presented his first "Virgin" collection, of absolutely biodegradable footwear: after using them for the right amount of time, instead of throwing them away, you can plant them in the garden and watch them bloom!
The show entitled "saved from the garden of Eden ", with which the new models of the collection were presented, provided that these were planted right inside a pushed white wheelbarrow by two half naked Adam and Eve, an attempt to represent the return to mother nature with the show!
The proposal was received with great enthusiasm, so much so that the team of OAT il Second prize of the Green Fashion Competition of the Dutch Fashion Week.
Sneakers that can be thrown in the compost! Certainly a great challenge for their creators, who have however obtained a more than gratifying final result by offering a valid green alternative to the now indispensable sneakers.
All the models in the collection have natural shades, spring colors, classic lines and fresh fabrics ideal for a walk on a beautiful sunny day.
The men's-women's collection will be available in European stores next spring 2011 in a limited edition of only 900 pieces, so stay tuned for more details.
Aren't you curious which plant will grow from your sneakers?
We definitely YES!
Gloria Mastrantonio