Momaboma, a young Bolognese company specializing in the production of accessories obtained from the reuse of waste materials - tape measures of the old-time seamstresses, military backpacks and parachutes, motorcycle jackets as well as magazines from the 50s and 60s - for a few months provides an online platform where anyone can combine the choice of the favorite accessory with that of the material to be reused.
He is about to end up run over, his mother saves him
Reuse: one of the imperatives of a changing society that must think of more sustainable ways to evolve. Reuse as an essential practice, therefore, but also - and why not? - as a desire not to lose the emotional value that we reserve for objects we surround ourselves with.
An old coat from which we cannot detach ourselves even if it is worn out, sweatshirts and T-shirts worn for years, the pages of a high school diary, old collections of comics now yellowed or the scribbles of your child. The objects, the clothes, the postcards even the old tennis shoes now useless, forced to collect dust at the bottom of the wardrobe, they still tell episodes of our life hiding the memory of the time that was. We sometimes notice it, when, taken by the sacred fire of "spring cleaning", we throw everything away with the sensation, immediately afterwards, that a part of us has also gone along with that object.
Momaboma, a young Bolognese company specialized in production of accessories obtained from the reuse of waste materials - tape measure of the seamstresses of the past, military backpacks and parachutes, motorcycle jackets as well as magazines from the 50s and 60s - for a few months it has been making available an online platform where anyone can combine the choice of the favorite accessory with that of the material to be reused.
Paraphrasing an old slogan, one could say “from consumer to producer”. In a growing market such as that of recycling where numerous companies (this is the case for example of Freitag) are segmenting themselves based on materials, Momaboma makes the customer decide directly what he wants.
By following the instructions on the Mymomaboma website you can indicate the material you want to transform andaccessory that we want it to become, photos and directions to provide some suggestions, an expedition and the old Converse come back to life attached to the handles of a bag.
The entire production process of the accessory, from cutting to assembly to sewing takes place in the Bolognese laboratories and then arrives at home packaged in a cardboard - recyclable he too - delivered by the post office.
The site already presents a gallery of the first numerous examples of "nostalgic recycling": from the mother who turns her children's first theme sheets into a bag, to the backpack made from her grandfather's felt coat.
Looking at them it seems that the memory they carry with them enriches them with a different area. Basically they are memories that lose one form to acquire another. But reusing that old sweatshirt makes more sense than throwing it away, doesn't it?
