Maxi-fine in Sephora, INCI not compliant in "natural" masks with aloe and spirulina

    Maxi-fine in Sephora, INCI not compliant in

    Sephora has been fined for some of its face masks that promise the benefits of natural substances while containing minimal quantities

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    After analyzing several face masks of the Sephora brand, the Directorate General for Competition, Consumption and Fraud Control (DGCCRF) sentenced the company to pay a fine of 200 euros for misleading consumers.





    Some Sephora face masks, specifically the "Spirulina stick mask - purifying"And the"Blackhead peel-off mask”Boast natural ingredients such as spirulina, aloe vera or glycolic acid but this is not exactly the case. Or rather, these natural substances are really found inside them but they are in such a small part of the finished product that they cannot be beneficial for the skin in any way. 

    As stated in the DGCCRF press release:

    The analyzes found that the concentration levels of the ingredients whose presence in the products has been assessed in the labeling and on the website of the product, ie the ingredient "spirulina" for the first and the ingredients "glycolic acid" and "aloe vera" for the second, did not represent more than 0,2% of the finished product, this low concentration did not allow to establish any claimed effect of the finished product.

    In practice, flaunting the presence of these ingredients on the packaging is incorrect and deceives consumers. This is why the DGCCRF in France sentenced the company SA S +, owner of the Sephora brand, to pay a fine of 200 thousand euros in proportion to the gravity of the facts observed in the investigation. 

    As the DGCCRF recalls:

    In order not to mislead consumers, the legislation on cosmetic products prohibits attributing to a product characteristics or functions that it does not have. Furthermore, cosmetic claims must be truthful, sincere, and professionals must be able to prove them.

    Interestingly, out of a total of over 1000 products analyzed by the DGCCRF in 2020, 25% made misleading or unwarranted claims. Which is not very comforting since this means that, at least potentially, we consumers could be somehow "deceived" by attractive but not entirely truthful labels of 1 in 4 products.



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    Source: DG CCRF

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