After launching Barbies of all kinds, Mattel now stands out for creating the first line of genderless dolls that can be modified and customized by any child.
Having launched Barbies of all kinds, Mattel now stands out for creating the first line of genderless dolls which can be modified and customized by each child.
Even Mattel who, at least in the past, with his creations has proposed a very clear gender stereotype between the very blonde and traditional Barbie and the gym-man Ken, is evolving. After launching a series of more alternative Barbies in step with the times (we remind you, for example, those inspired by great scientists, women made in different fields or the bald Barbie) he launched into the creation of genderless dolls.
In practice, the new line offers dolls that can be both male and female. Mattel defines the "Creatable Worlds" (as they are called) the first gender neutral dolls designed to break free from labels and involve everyone (#AllWelcome is the hashtag using in the promotional campaign). In short, a sort of inclusive doll that the company hopes will be able to erase the traditional gender taboos.
Creatable World
In our world, dolls are as limitless as the kids who play with them. Introducing #CreatableWorld, a doll line designed to keep labels out and invite everyone in. #AllWelcomeShop now: http://bit.ly/CWMattel
Posted by Mattel on Tuesday, September 24, 2019
The goal of this toy is ambitious but decidedly modern: to remind the general public that people have the right to be what they feel, just as children, regardless of gender, are free (if they want) to play with dolls.
Creatable Worlds can be paired with a long-haired wig, dressed with skirts or pants, as well as enhanced with three different styles of shoes, sunglasses and other accessories. Children are therefore free to customize them at will.
There are no breasts, similar to Barbie's, or broad shoulders like Ken has and they don't have any makeup drawn on their face. But not only that, the new genderless dolls are available in various ethnicities and skin colors.
"Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusiveness, we felt it was time to create a label-free doll line," said Kim Culmone, senior vice president of Mattel Fashion Doll. Design.
The new genderless dolls are already available in game stores and online.
Read also:
- In France, a charter is signed with toy manufacturers against gender stereotypes
- Toys for boys, toys for girls or neutral toys?
- Mattel launches the Barbie to pay homage to the traditional Mexican Día de los Muertos
- Rosa Park and Sally Ride also become Barbies to inspire little girls all over the world
- Sheroes: the new Barbies inspired by real life women who have made their dreams come true
- Ella, the bald barbie friend of girls with cancer
