Kellogg's has agreed to review the TV commercials of its Rice Krispies in the United States to allow some scholars to verify whether these cereals actually bring health benefits, as reported in the advertisements. This was announced by the Federal Trade Commission, the American Federal Trade Commission.
Don't store avocado like this: it's dangerous
La Kellogg's agreed to review the television commercials its Rice Krispies in the United States to allow some scholars to verify whether these cereals actually bring health benefits, as reported in advertisements. This was announced there Federal Trade Commission, the American Federal Trade Commission.
As reported by the New York Times, also last July the American company, leader in the production and marketing of cereals, had agreed to verify the reliability of another advertising message, which concerned the Frosted Mini-Wheats, sold as cereals capable of clinically improve children's attention.
The Federal Commission took action against Kellogg's after researchers and doctors raised the issue ofchildhood obesity, closely related to advertising messages often launched inappropriately by food industries.
“We expect more from a large American company than questionable commercials. - did know John Leibowitz, number one of the Federal Trade Commission - On two occasions the company has declared that its cereals are able to improve the health of children ”.
Last summer, in fact, Kellogg had put on the market of Rice Krispies cereal packs with deceptive labels, written on them “A real help for your child's immune defenses” by letting it be known that Kellogg cereals “have improved their quality thanks to the addition of antioxidants and nutrients that help the well-being of the whole family”.
According to what was established by the Federal Trade Commission, therefore, Kellogg, “in the absence of scientific studies capable of proving it, it will no longer be able to advertise any beneficial effects of its cereals for human health”. We therefore await the response of scientific studies, the only ones who can ascertain the truth.
