Jeans: even Versace says NO to sandblasting

    It was the activists of the Clean Clothes Campaign, with their long campaign, which began in 2010, who won the battle against "sandblasting", or the sandblasting technique that gives jeans the worn and bleached look, obtaining a ban from establishments of the well-known high fashion house Versace.


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    They were the activists of Clean Clothes Campaign, with their long campaign, which began in 2010, to win the battle against "sandblasting", or the sandblasting technique that gives jeans the worn and bleached look, obtaining the ban from the establishments of the well-known high fashion house Versace.




    After denying his fans the opportunity to leave posts on his Facebook page, due to multiple messages calling for the abolition of sandblasting, reacting to the initiative of some activists of Clean Clothes, the famous greffe has finally released the long-awaited announcement to say stop sandblasting jeans.

    In fact, despite multiple petitions launched online, not only through facebook, but also through the Change.org platform, the company had remained adamant. Another victory therefore for the campaign, which had seen other brands - such as H&M, Levi-Strauss, Replay, Benetton, Gucci, Bestseller, Burberry, C&A, Carrera Jeans, Charles Vögele, Esprit, Mango, Metro, New Look, Pepe Jeans - accept the elimination of this highly harmful technique in the production process of their jeans as early as 2010 where it comes from sand shot at high pressure at the denims, with the consequence of spreading the dust in the environment up to the lungs and also causing the death of the workers involved.

    Jeans: even Versace says NO to sandblasting

    By agreeing to consider “sandblasting” unacceptable due to the health risks it entails, Versace thus broke his silence.

    The reasons behind this initial rejection, perhaps lie in the high income that bleached jeans give to manufacturers, having a higher price than normal denims. The problem is therethe costs that the technique, often practiced in countries such as Bangladesh, Mexico, China and Egypt entails the companies themselves.

    Satisfied with the results obtained, the Clean Cloths Campaign however, it continues its struggle by committing itself to supporting the Versace company in the process of eliminating the technique and monitoring the supply chain, so that other textile brands also eliminate sandblasted denims from their production.



    Gloria Mastrantonio

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