Using billboards to solve the homeless problem. This is the idea of the designdevelop studio, based in Banská Bystrica, in the Slovak Republic, which developed the Gregory project to find a solution that knows how to respond to the existential needs of homeless people and at almost no cost.
He is about to end up run over, his mother saves him
Using billboards to solve the homeless problem. This is the idea of the designdevelop studio, based in Banská Bystrica, in the Slovak Republic, which developed Gregory project to find a solution that knows how to respond to the existential needs of homeless people and at almost no cost.
The cities, in fact, are full of billboards, expensive to build and maintain. Here, then, is the proposal to increase its functionality so that the interiors can be transformed into living spaces. Such a solution would involve minimal maintenance, which could be covered right through the facade rental space.
Furthermore, companies and investors interested in the creation or long-term rental of the space involved would be equipped with an official logo, to be displayed on websites or in other advertising materials, with direct links to the project site.
The added value would lie in the possibility of demonstrating that it is a business reality attentive to social conscience. Not bad ... And the beauty is that the housing project can be applied everywhere.
Roberta Ragni
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Urban Air: hanging mini-forests with billboards
The advertising billboard that produces drinking water from the air
Faktum Hotel: the hotel for sleeping outdoors like the homeless
