After years of battles, McDonald's has finally begun to listen to these rumors and in recent days has made it known that a restyling of the product is underway, which will start operationally from September, when the portions of fried food will be reduced and accompanied - as already started. to see in different menus of the same chain - from single-portion bags of sliced fruit.
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Although there are many good reasons not to eat at McDonald's anymore, the happy meal - the take away meal dedicated to the kids of the most famous fast food restaurant in the world - continues to be very popular. Although obesity among the little ones is a growing phenomenon, especially in the United States.
To decree the great success of Happy Meal is its marketing formula: colorful and attractive box (for the little ones, but also for adults) and the gadgets inside, often associated with films released in cinemas.
All this success worries the American dietary associations and those in defense of children's health, which for years have been putting pressure on super colorful package containing the children's menu, based on sandwich and chips, you become less caloric and healthier. In California, even in a town south of San Francisco, the "surprise" of Happy Meals was banned for this very purpose.
After years of battles, the McDonald's has finally started listening to these rumors and in recent days has made it known that a makeover of the product, which will start operationally from September, when the portions of fried food will be reduced and accompanied - as we are already beginning to see in different menus of the same chain - by single-portion bags of sliced fruit.
One way for educate the little ones to eat healthy, but above all an opportunity - for the largest fast food chain in the world - to rehabilitate its image in food associations.
To approve the choice of McDonald's even the American first lady, Michelle Obama, - who has always been unofficially involved in awareness campaigns in favor of fruit and vegetables - who commented favorably on the initiative, defined as "a positive step to solve the problem of childhood obesity" .
Verdiana Amorosi
Read also the 9 reasons not to eat at Mc Donalds
