The creative fury of designer Hafsteinn Juliusson has given life to growing Jewelry, rings and jewels that instead of diamonds are embellished with a small green portion to be cultivated
Don't store avocado like this: it's dangerousAll jewels to cultivate. And the Growing Jewelry of an eccentric as well as ingenious Icelandic product design which, given the inspiration, seems destined to still make a lot of talk about itself: Hafsteinn Juliusson.
Probably al Iceland Academy of the Art will be more or less accustomed to creative fury by the irreverent student Juliusson: night forays into the Reykjavik Museum in pure situationist style, soft drinks with arctic thyme, paper chips against obesity (edible and zero-calorie), stools with five legs… But it's with the Growing Jewelry, a project presented as a thesis, which his name has come to international limelight.
Born from clash between jewelry and gardening, couture and organism, the unique Hafsteinn collection proposes rings that, cleared of the cold, antiquated and anachronistic diamond, are embellished with a small portion of green: real, live Iceland musk.
Designed for all those who find themselves living in a highly urbanized reality, the Growing series, conceived by its author as a experiment to bring nature closer to man, is composed of Jewelry to take care of; those who buy them, in fact, will have to worry about them, feeding them, watering them constantly, because unlike the usual precious one, the green, if it is not protected, is not forever.
Il Growing-ring: a small reference to the original reality of man to always keep, how can I say, close at hand? Poetic. Symbol of truth, the only precious asset for all, nature? Ethical. “I like to approach design from a new point of view and reach out to a wide range of people. I want to be involved with society, ecology and try to avoid traditional mass production, ”explains the designer. And if Julisson also chooses minimal, captivating, shiny cuts for his strictly limited series, then everything becomes so cool too !.
So if you find yourself passing through the a Reykjavik Art Museum, lovers of eco-fashion design, take a leap to his Growing Jewelry Store, with a bit of luck you could still get one. The price? Starting from dollars 179, more or less 120 euros. Yes, perhaps with this figure you could, alternatively, decide to make your entire house overflow with plants. In the latter case, perhaps cultivating the vegetable garden on the balcony, terrace or mini home gardens, we ensure even more beneficial effects and rich new teachings.
We trust in the inspiration of the young designer and in new developments of the project, perhaps a nice fruit and vegetable series: you could finally go around nibbling microscopic peas, snorting thyme or rosemary in full traffic of the center, and if they give us trouble, show off an elegant and crunchy Brussels sprout, what do you think?
Rosa Simonetta
