It's easy to say fruit juice! The European representatives of the Environment Commission today launched a new proposal to give European citizens the possibility of not only having more transparent labels, but above all clear and comprehensive information campaigns on the subject of fruit juices. For example, what is the difference between a fruit juice and fruit nectar? Well, if this proposal finds concrete confirmation, the difference will have to be highlighted, also through communication campaigns studied ad hoc by the individual EU member states.
Don't store avocado like this: it's dangerous
It's easy to say fruit juice! The European representatives of the Environment Commission today launched a new proposal to give European citizens the possibility of not only having more transparent labels, but above all clear and comprehensive information campaigns on the subject of fruit juices. For example, what is the difference between a fruit juice and fruit nectar? Well, if this proposal finds concrete confirmation, the difference will have to be highlighted, also through some ad hoc communication campaigns from individual EU member states.
The proposal launched by Andres Perello Rodriguez, Spanish deputy of the Socialist Party, plans to rectify the current rules on fruit juices and derivative productsi, to make them conform to the Codex Alimentarius standards.
According to what emerges from the report drawn up by the European parliamentarians, who shared and supported Perello Rodriguez's proposal, EU consumers - when it comes to fruit juices - are not as well informed as they should be and they don't know the difference between fruit juice, fruit juice concentrate and fruit nectar; for this reason they ask the Commission and the Member States to create specific information campaigns to make citizens aware of their purchases.
For example, according to MEPs, to help consumers recognize the difference between fruit juice and nectar (especially as regards the amount of sugar present in the drink), the specification "with no added sugar"Should only be allowed for fruit juices that last no more than 5 years; on the other hand the Commission has proposed to totally abolish the wording, because the addition of sugar is actually prohibited for fruit juices and authorized only for nectars.
Among the proposals of the MEPs, also thehypothesis of sweetening the juices with substances other than sugar and honey, as long as clearly specified on the labels. But, given the prosecutors on the subject of food counterfeits, will it really happen?
Verdiana Amorosi
