From Carrefour to Lidl Holland: supermarkets that have said no to meat from deforestation in Brazil

Some European supermarkets have announced plans to stop selling Brazilian beef that causes deforestation

Sainsbury's, Carrefour and other well-known European supermarket chains have announced that they will stop selling beef that comes from Brazil, where this production is putting the Amazon rainforest and other ecologically critical areas at serious risk.





The decision was made after new research, conducted by Repórter Brasil in collaboration with campaign group Mighty Earth, revealed how much the largest beef production companies in Brazil are harmful to the Amazon rainforest, which is illegally ravaged. to make room for farms.

But not only that, the report speaks in particular of the phenomenon of cattle recycling, which occurs when animals raised on an illegally deforested plot of land are then moved to a deforestation-free farm to be fattened before being slaughtered and processed. 

The true origin of livestock is therefore often hidden and in this way animals from "dirty" farms linked to deforestation are easily mixed and confused with those from "clean" farms.

It is certainly not the first time that there has been talk of how meat production in Brazil is destroying the Amazon but this latest report seems to have been decisive for the choice then made by the supermarket chains. (Read also: The terrible truth behind deforestation in Brazil: fires started to make way for factory farms)

Those who have already announced that they want to stop the sale of beef that causes deforestation (with different measures, however) are Sainsbury's in the UK, Carrefour and Delhaize in Belgium, Lidl the Netherlands and Auchan in France.

But back to the research, it tracked deforestation-related beef which included dried meat, canned meat and fresh meat, all of which originate in Brazil and make it to European supermarket shelves.

From Carrefour to Lidl Holland: supermarkets that have said no to meat from deforestation in Brazil

@Reporter Brazil

The report claims that Jbs, the largest meat processing company in the world which is located in Brazil, would have indirectly purchased cattle from illegally deforested areas, using the strategy of recycling cattle. 



The replication of JBS

The company's response was not long in coming. At the Guardian, JBS said he did not have:

no tolerance for illegal deforestation, forced labor, misuse of indigenous lands, conservation units or violations of environmental embargoes. 

Indeed, it claims to have blocked more than 14.000 agricultural supplier companies "for non-compliance with our policies and standards and we will continue to take further action" as well as to have invested in a particular system that will allow the monitoring of indirect suppliers and "will reach a supply chain completely without deforestation by 2025 “.  

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Source: The Guardian / Repórter Brasil

Read also:

  • Like the world's two largest meat industries, they are complicit in deforestation and the murder of peasants in Brazil
  • Deforestation and fires in the Amazon: from Nestlè to Carrefour, here are the multinationals with a guilty conscience
  • Made in Italy deforestation: the documentary that shows us how we are complicit in the destruction of the Amazon
  • Brazilian beef continues to threaten the health of the world's largest rainforest
  • With indigenous peoples and against the lobbies who want to destroy the Amazon. The protest in front of the Brazilian embassy
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