Federabbigliamento in favor of eco fashion

    Federabbigliamento in favor of eco fashion

    The fashion industry has already demonstrated the growing interest in environmental awareness several times. DIY clothes, reuse and ecological raw materials have now become watchwords for designers and signatures who want to keep up with the times. The confirmation comes from Federabbigliamento Roma - Confcommercio which, through the words of President Roberto Polidori, expressed words in favor of this new ecofriendly wave.



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    The sector fashion it has already demonstrated several times the growing interest in environmental awareness. DIY clothes, reuse and ecological raw materials have now become watchwords for stylists and brands who want to keep up with the times. Confirmation comes from Federabbigliamento Roma - Confcommercio that, through the words of the president Roberto Polidori, expressed words in favor of this new ecofriendly wave.



    The concept is similar to the car market: "scrapping“, But without ending up with something even more polluting or expensive. “If we could recognize the possibility of returning the old to buy the new, we could recovering materials and safeguarding the environment - has explained Polidori". It would not be inappropriate in this case to even imagine one new economy which, relying on a strategic marketing would go to create a new one fashion style from which it is impossible to ignore. And here it is green fashion becomes chic. A critical fashion, a Critical Fashion.

    Not a novelty, mind you, but a greater boost to the already strong propulsion that this slice of the market has had and is having in times when films like 2012 o Avatar they look like prophecies announced.

    "One's culture of recycling - continued Polidori - has already existed in academies for about ten years ”. Companies like H & M that launched 'The garden collection', the eco-sustainable spring / summer collection, or the designer Vivien Chen that saves the vintage bags from a sad and certain end in the trash by reinventing them with designs inspired byArt Nouveau, and last but not least the eco-collection of CairaDesign than with its line unjustly presents clothes produced with materials from former valuable items of clothing that otherwise would have been lost, are just examples.

    “Sometimes - explains Polidori - shapes of objects made in the poorest countries are reused and recovered. But when the fashion house that makes them makes its changes, the object becomes a elite phenomenon".



    So can the eco-fashion market become something for a few people? Not if you invest on a large scale by nurturing and expanding the concept through one conscious awareness, also involving small entrepreneurs. “So I don't find it original - continued the president of Federabbigliamento - to talk about eco-compatibility, understood as recycling. If by compatible economy we mean wanting to pollute less then the situation is different. But it is a life choice. There is a lot of talk about ecology but then i waste they keep throwing themselves into the rivers. We need a more careful pact to pollute less''.

    Some giants of clothing have already moved on this wave, which both for a choice of image and for convenience, have decided to be more environmentally friendly. The Gucci Group who took sides in defense of forests downpipes ofIndonesia, committing to reduce the amount of paper used in packaging and to use only recycled or certified fibers FSC (Forest Stewardship Council), Timberland, Geox e Nike that by joining the campaign of Greenpeace "Amazonia what a slaughter!" they have decided not to buy more leather from illegal farms involved in the phenomenon of deforestation, and the Levi's che ha revived old jeans reusing them as fabric for the eco-sneackers of the collection Levi’s Red Tab, give us an idea of ​​the phenomenon.



    We just have to wish ourselves a future full of green shopping centers, where it will be easier to say: “good shopping”!

    Alberto Maria Vedova


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