Eating crickets is more sustainable. In the wake of FAO's calls to eat insects to fight world hunger, environmentalist Pat Crowley has founded a company that produces energy bars with an unusual but "sustainable" ingredient: crickets. Why bars? To find a way to deal with the great cultural obstacle in Western Europe and the United States of insect-based products, namely the psychological aspect, assures Croweley.
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Eating crickets is more sustainable. In the wake of the FAO's appeals to eat insects to fight hunger in the world, the environmentalist Pat crowley he founded a company that produces energy bars with an unusual but “sustainable” ingredient: crickets. Why bars? To find a way to address the great cultural obstacle in Western Europe and the United States of insect-based product, namely the psychological aspect, ensures Croweley.
The company in question is called chapol, Aztec name of the crickets, and realizes cricket-based protein bars in three different flavors: Chaco, with chocolate and nuts, Thai, which incorporates coconut, ginger and lime, and Aztec, with cocoa, coffee and cayenne pepper. Each flavor is inspired by a culture where insects have historically been part of a healthy diet. And reading the comments online, the products would also be delicious, as well as providing protein from one of the most incredible creatures on the planet transformed into flour according to the native techniques used for centuries in the American Southwest and Mexico.
Chapul, who points out of donate 10% of all its profits to water conservation projects in the driest regions of the planet, he recommends “learning from our ancestors, choosing a sustainable diet and making the world a better place. Simple, but revolutionary, ”writes the company, which sold 6.000 bars last month. "I wanted to create a product to eat for their own sustenance, and the bars are already consumed by that part of the population that I thought could be one of the most receptive: people on the move, who are open-minded and are generally more environmentally aware, ”concludes Croweley.
Who knows what the crickets will think. Especially those made into food for Chapul bars, which they come from large cricket farms for the food industry, which are now starting to be reared for human consumption, so it is necessary to optimize farming practices in order to meet health code standards for food.
Roberta Ragni
READ also:
- Fight world hunger by eating insects
