Coronavirus: LVMH Group (Louis Vitton and Dior) to produce hand sanitizers instead of perfumes to be distributed free of charge

    Coronavirus: LVMH Group (Louis Vitton and Dior) to produce hand sanitizers instead of perfumes to be distributed free of charge

    French luxury group that controls Louis Vitton has announced it will produce alcoholic hand sanitizer gel instead of perfumes to be distributed free in France

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    The French luxury group that it controls, among other brands, Louis Vitton has announced that it will produce alcoholic hand sanitizer gel instead of perfumes to be distributed free in France to help fight the spread of the coronavirus.





    Now that the Sars-Cov2 virus is traveling quickly among the population in France, luxury patron Bernard Arnault takes the field directly, who has commissioned the perfume and cosmetics division of the Group to prepare factories to produce substantial quantities of disinfectant alcoholic gel to be delivered. to public authorities.

    "Through this initiative, LVMH intends to help counter the risk of a lack of disinfectants in France and allow more people to continue taking the right actions to protect themselves from the spread of the virus" and then again "Louis Vuitton will use all the its perfume and cosmetics manufacturing facility (Parfums Christian Dior, Guerlain and Parfums Givenchy) in France to produce large quantities of hydroalcoholic gel starting Monday. The Group will continue to honor this commitment for as long as necessary, in connection with the French health authorities ”, reads the press release issued on Sunday by the company.

    Already by the end of the week, 12 tons of hand sanitizer will be produced and delivered to hospitals and health authorities from the three factories that usually produce high-end perfumes, including Christian Dior.

    The thanks of Maertine Hircsch, head of the Paris hospitals, was not long in coming:

    The @APHP thanks @LVMH for its proposal to manufacture and distribute hydroalcoholic gels in large quantities free of charge.
    They will be delivered free of charge from Monday to the AP-HP in particular. LVMH's commitment maintained for the necessary time in conjunction with health authorities

    — AP-HP (@APHP) March 15, 2020


    Luxury also takes a step back in favor of the common good.

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