Cookie Cup: Lavazza's edible cups

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Carlos Laforet Coll
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Lavazza is about to launch a new edible cup which, according to the company, would save on the water used to wash the cups, as well as make happy all those who, together with coffee, like something sweet to accompany it.

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La Lavazza is about to launch a new edible cup which, according to the company, would save on the water used to wash the cups, as well as make happy all those who, together with coffee, like something sweet to accompany it.

Designed by the Venezuelan designer Enrique Luis Sardi, the cup that can be considered a cross between an ice cream cone and biscuits, is covered with a layer of powdered sugar which acts as an insulator making the glass waterproof and sweetening it at the same time.

The idea is very close, conceptually, to the teaspoon of chocolate which is becoming common in many bars. At the moment, however, Lavazza is still not unbalancing on when it will be launched, nor on the price, but apparently the edible cup has already collected several ecology and marketing awards.

Why then a us not completely convincing? Maybe for all of that refined sugar contained within it, perhaps because the company has not spread, on the other hand, the water that is used to produce it: is it really less than that needed to wash the cups? And above all, we will not see one food waste of this new form of disposable edible? How many customers who will drink the coffee, will then eat the whole pod of their cup? How many will bite only one piece and how many will have the courage to wrap it up and take it away to eat it later?



What do you think about it? I await your opinions.

Simona Falasca

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