Coca Cola has done a lot in recent years, and has paid out a lot of money, to be able to mask the link between sugary drinks and obesity. According to the Le Monde investigation, 8 million euros were paid to doctors and researchers in France.
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Coca-Cola she has put in a lot of effort over the past few years, and she has paid out a lot of money, to be able to mask the bond that there is between sugary drinks e obesity. According to the Le Monde investigation, 8 million euros were paid to doctors and researchers in France.
The French newspaper Le Monde published a survey on the influence that Coca Cola had on various scientific studies concerning the effects of sugary drinks on our health. It is real marketing operations disguised as research.
The newspaper explains how the Coca Cola brand has influenced researchers, doctors and other health professionals over the years with the aim of obtaining positive studies on the effects of the brand's drinks but above all minimize the risks related to their consumption.
In fact, these revelations stem from another Coca Cola investigation conducted in 2015 by the New York Times. The American newspaper had revealed the heavy influence of Coca Cola in financing scientific studies aimed at offering a new point of view on the subject of obesity. Basically it was argued that: it is not so much junk food and the consumption of sugar-filled drinks at the root of the real obesity epidemic that is affecting Western countries, it is simply the lack of exercise.
The message is perfectly calibrated to divert attention from Sprite, Fanta, Minute Maid and other beverages owned by Coca Cola, the world leader in the sector.
To solve the obesity problem, therefore, it would be enough to do more physical activity and there would be no need to worry about reducing the calorie intake. We know instead that this statement is absolutely false. The scientific data, produced by various publications over the years, have instead established with certainty the responsibility of sugary drinks on the increase in obesity and type 2 diabetes.
After all, the quantity of sugar contained in this drink is not indifferent, as you can see from the image.
The French newspaper's conclusions are also based on an academic study published Wednesday by Sarah Steel, a Cambridge professor, which examined contracts between Coca Cola and Canadian and American academics. A dossier of 87.000 pages!
According to what Le Monde has reconstructed on the basis of all the material analyzed, researchers, doctors and other types of professionals have somehow "revised" or "tweaked" their studies by obtaining subsidies from Coca Cola itself.
And they make names and surnames. For example, there is the case of university researcher France Bellisle who received 2.000 euros for an article in which the conclusion states that the link between the consumption of sugary drinks and weight gain does not “necessarily” exist.
Then there is Xavier Bigard, medical director of the International Cycling Union (former president of the French Society of Sports Medicine) who, as he himself stated, received 4.000 euros from Powerade (brand that owns Coca Cola) for a conference "on sports hydration rules ". We can imagine what he claimed on that occasion ...
And these are just loose change. There are those who have benefited from much more substantial funding from the Coca Cola brand. This is the case of Dietecom, the annual fair which obtained over 140 euros between 2010 and 2017 or of the French Society of Sports Medicine which had 80 from 2010 to 2016.
The total research funding from Coca Cola calculated by Le Monde amounts to 8 million euros since 2010!
However, there are rare publications that date back to after 2016, when the company's generosity is in sharp decline, as the French daily observes: "The multinational ensures that it has concluded this type of collaboration after 2016".
And indeed, as the Coca Cola brand from Belgium confirms:
“Research, transparency and integrity are important. As a result, since 2016, The Coca-Cola Company has not independently funded research into health and wellness issues in accordance with research guidelines posted on our website since then. We have adopted these guidelines to answer the questions that may arise when we are the only funder of this type of research ”.
A similar scandal had already been reported in Spain, which shows that Coca Cola is used to certain types of operations. And even if it has now pulled back, we know that the underlying situation has not changed: sugary drinks are bad for our health and should be avoided as much as possible.
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