Coca Cola goes white for polar bears

    Coca Cola goes white for polar bears

    Coca Cola has made its deal with the panda: starting from November 1, the most famous drink in the world will be sold in special "total white" cans and bottles, as part of "Arctic Home", a WWF campaign for protection of polar bears threatened by climate change and anthropogenic pressure.



    He is about to end up run over, his mother saves him

    La Coca-Cola made his pact with the panda: starting from 1th November, the most famous drink in the world will be sold in special "total white" cans and bottles, in the context of "Arctic Home”, A WWF campaign for the protection of polar bears threatened by climate change and anthropogenic pressure.



    Its intense red, which has managed to dye even Santa's clothes - and Christmas itself - will be abandoned for the first time in the long history of the brand to help WWF in the struggle for the salvation of polar bears. Because of this, during the Christmas holidays, will be distributed 1,4 billion white cans, with the drawing of a mother bear with two cubs, while on the bottles of Coca Cola, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid, etc. “total white” caps will make a fine show of themselves. In addition, 2 million dollars as an initial contribution to the campaign.

    "We want to help the polar bear, a Christmas icon of Coca Cola since 1922, by helping to conserve its Arctic habitat - said Muhtar Kent, president and CEO of The Coca Cola Company, in a statement - That's why we decided to use one of our greatest assets, our flagship brand, Coca Cola, to raise consumer awareness of this important cause ”.

    “Polar bears inspire the imagination. They are huge, powerful, beautiful and live nowhere but the Arctic, their lives are intimately linked to the sea ice, which is now melting at an alarming rate. Thanks to the collaboration with Coca Cola, we will be able to increase the visibility of polar bears and the situation they are facing and, above all, convince more people to work alongside us to protect their homes ”.

    In short, an excellent initiative with as many excellent intentions. Because who has no heart for the protection of the poor polar bear? Yet, in all this there is something that does not convince, that strongly clashes with the vast anti-coke "literature" that describes in detail a "dark" side of the Atlanta company, much darker than the color of the liquid. that sells. Over the years, in fact, accusations of all kinds have flown over Coca Cola, starting with the harmful effects on health, ending with the complaints of human rights violations and anti-union tactics in Colombia and Guatemala. And again the impoverishment of water resources, tax evasion, fraud, murder, torture, threats, blackmail against workers, trade unionists, governments and companies. Not to mention all the pollution produced to make and transport the Coca Cola Company packages.



    Precisely that pollution directly responsible for climate change that threatens the survival of polar bears and the entire marine ecosystem of the Arctic. It then comes natural to wonder if it is enough for the bottles to be redone and turn white to really save polar bears. Who knows if they will really benefit, together with Colombian workers, from the "green" and kind image that Coca Cola will achieve by financing this WWF campaign.



    Too bad ... from next year we will return to have ... a white Natal.

    Roberta Ragni

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