Coca-Cola has stopped the production of carbonated soft drinks in 3 factories in India. The reasons for the shutdown of the plants appear to be linked both to the reduction in demand and to the exploitation of water resources. Is the available water running out?
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Coca-Cola stopped the production of carbonated soft drinks in 3 factories of theIndia. The reasons for the shutdown of the plants appear to be linked both to the reduction in demand and to the exploitation of water resources. Is the available water running out?
The allegations of exploitation of water resources targeting Coca-Cola and other carbonated soft drink multinationals have been going on for years but now in India the situation could be really critical.
The three factories are located in Jaipur, Andhra Pradesh and Meghalay respectively. L'India Resource Center announced that the closure of the Jaipur it is linked to the difficulty of extracting water from aquifers, now exploited to the limit, and to concomitant financial losses.
La response of Coca-Cola Beverages on the closure of the Jaipur plant is different and refers to the lack of demand in the region and not to water supply difficulties. The multinational under the pretext of falling demand is perhaps trying to hide the truth?
The Jaipur plant would be quite small, like that of Meghalaya, while the Andhra Pradesh plant is of medium size. Coca-Cola Beverages argues that the decisions on the shutdown of the plants are linked exclusively to considerations on the market demand and on the projections for the future.
However, the workers at the Jaipur factory communicated to the India Resource Center what they learned from a representative of Coca-Cola, namely that production was halted on January 25, 2016 and that there will be no possibility of resuming it in the future due to economic difficulties and the lack of water and raw materials.
While the production of Coca-Cola in India is facing serious difficulties, the consumption of carbonated soft drinks persists in the United States. In 2014 alone the sales of carbonated soft drinks in the US have reached $ 70 billion, according to Euromonitor International. The spread of Coca-Cola and soda is now taking over China, which achieved sales of $ 28,4 billion for 2014.
Second the last report of CSPI, the spread of the consumption of Coca-Cola and Pepsi in developing countries has a very specific reason. Populations who are 'finally able' to access sodas so much publicized and associated with economic well-being think they are finally on track to become wealthy.
The multinationals exploit the vulnerable side of these populations to promote the production and sales of the most famous drinks. Unfortunately, according to the CSPI, the consumption of carbonated drinks does nothing but worsen health conditions already precarious of these populations. In India, the closure of Coca-Cola factories is also the consequence of the strong protests organized by local activists in recent decades, but not everyone is aware of the reality of the situation, neither in the East nor in the West.
Perhaps the only obstacle that can stop Coca-Cola and the other carbonated soft drink manufacturers is precisely that the depletion of water resources, which occurs among other things in places where populations they are unable to have drinking water available to be used normally for your daily life. To what extent will we be able to endure such a paradox?
Specialties Thu the Carbonating The World report on the production and distribution of carbonated soft drinks in developing countries.
Marta Albè
Photo source: Indybay
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