Climate crisis: Pinterest takes the field against fake news and deniers

Stop to fake news and content that distort scientific data relating to the climate crisis: from now on Pinterest will be removed the misleading and negationist information concerning the environment

He is about to end up run over, his mother saves him

Unfortunately the climate crisis it's not a joke. It is a real phenomenon and confirmed by scientific studies and experts from all over the world. Yet there are those who continue to downplay climate change, spread disinformation and even deny this fact (the consequences of which are there for all to see).

The spread of fake news does not help the cause at all. That's why Pinterest, the popular online platform based on sharing photos, videos and images, has just decided to take the field by taking a tough stance against fake, misleading content and climate-related conspiracy theories.

Climate crisis: Pinterest takes the field against fake news and deniers

“This bold move is an expansion of our broader disinformation guidelines, which we first developed in 2017 to address public health disinformation and have since updated to address new and emerging issues as they come to the fore. - said Sarah Bromma, Head of Policy of Pinterest - Searches related to a greener life are on the rise on Pinterest. People regularly turn to Pinterest for sustainable lifestyle ideas.

In fact, there are over 440 million active users on Pinterest and many use the social network to search for ideas creative recycling and tips to reduce waste. Research in these areas has seen an incredible surge in recent times.

The content that will be removed from Pinterest

But what will change from now on? Based on the update of its policy, Pinterest will proceed with the removal of information deemed untrue or misleading in relation to the climate, including:

Content that denies the existence or impacts of climate change, man's influence on the climate crisis and that the phenomenon is confirmed by the scientific world
False or misleading content on solutions to combat climate change contradicts what experts say
Content that misrepresents scientific data or omits it to undermine confidence in science
Harmful, false or misleading content about public safety emergencies, including natural disasters and extreme weather events

Furthermore, the YouTube's ADS, but click on them, on Pinterest will have to comply with its new guidelines that explicitly prohibit "any ad that refers to conspiracy theories or that contains misinformation, accidental or intentional, about climate change."

Climate disinformation on digital platforms is a serious threat to the public support needed to resolve the climate crisis - comments Michael Khoo, disinformation expert and member of the international Friends of the Earth network. - Pinterest has shown great leadership by creating a community standard that includes a definition of climate disinformation and we will continue to push all platforms for transparency and reporting on their actions. We encourage others to take note of Pinterest's efforts to reduce disinformation about climate change.

Today, more than ever, climate disinformation must be fought. Also and above all on social networks, which from very useful tools for sharing can turn into amplifiers of dangerous fake news.

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Source: Pinterest