Clear your eyes with drops, the new and dangerous fashion of TikTok in the sights of the Antitrust Authority

On TikTok and other social networks some drops to lighten the eyes are in fashion but the Antitrust has intervened to evaluate improper practices

Don't store avocado like this: it's dangerous

Perhaps on social media you will have seen the advertising of Crystal Drops, drops that promise in a few months, if used consistently, to change the color of the eyes, making them blue or green. But does this product really work and is it safe? The Antitrust Authority has decided to go to the bottom of the matter by opening a proceeding for unfair commercial practices. 

On TikTok but also Facebook and Instagram for some time now, advertisements for "magic" eye drops have been circulating, able to quickly change the color of the eyes that can change from brown to green or even blue if used every day to a few months.

What is it about? Of the Crystal Drops branded drops However, the safety of which is not well known and on which the Antitrust Authority is also investigating, after having asked the producers for some clarifications on the composition of the product.

In fact, looking at the product website, you can read that the drops are made with the following ingredients:

  • Sterile water
  • Glycerin
  • Carboxymethylcellulose
  • Sodium
  • N-acetilglucosamina
  • Potassium bicarbonate
  • Boric acid
  • Purified benzyl alcohol


♬ original sound – CrystalEyeDrops


change your eye color gradually with crystal drops#eyecolor #foryourpage #fypage #changeeyecolor

♬ original sound – Crystal_Drops

What could be the ingredient with the lightening power? N-acetylglucosamine is hypothesized but there is nothing that proves it and, beyond the advertisements of girls and boys who show how their eyes have changed on social networks, there is no certainty of the operation nor of the safety of the product (which by the way is very expensive, ranging from around 60 euros up to 120 euros depending on the color you want to get).

The Crystal Drops website states that:

Crystal Drops products work by inhibiting the production of melanin, other pigmentations and tyrosinases. But that's not all, unlike our competitors, our products go further, working at both the genetic and cellular levels to inhibit the enzymes and underlying mechanisms responsible for the production and stimulation of pigment-producing cells. 

@Crystal Drops

Visit website to buy eye color changing drops?

Posted by ChangeiColor on Saturday, April 3, 2021

It all started from the United States where the drops have become very popular but now the fashion is spreading also in Europe and in our country and in addition to the original Crystal Drops, the counterparts of other brands are also starting to be found.

The use is actually very simple and attractive. To obtain the lightening of the eyes, just use 2 drops morning and evening for a period ranging from 3 to 7 months. This changes according to the people and obviously the more or less dark color of the iris from which we start.

The manufacturer's promise is to achieve semi-permanent results, meaning that they can last for years until, gradually, the color returns to the original one.  

But are there any risks? It is not known since there are no studies that can establish that the drops, in the long run, do not irritate the eye or worse.  

Not surprisingly, after a report, too the Antitrust has opened a proceeding for unfair practices, at the same time asking the company that produces the Crystal Drops to provide clarifications on the composition of the drops, the documentation relating to the approval issued by the FDA, the tests carried out to prove the safety of the product and the tests regarding the satisfaction of thousands of consumers. 

Bulletin number 40 of the Competition and Market Authority states that:

it emerged that the professional TikTok Technology Limited would have disseminated on its platform a video concerning the Crystal drops product that can be used to change the color of the eyes without disclosing the promotional content. In the video, a young girl holds in her hand the cardboard box of the product that bears the Crystal Drops logo, as well as that of the Federal Drug Administration (FDA) 1 which are framed with insistence. The enthusiastic girl reports on her experience in English, reiterating the product's ability to change the color of the eyes: "I saw an ad on tiktok for eye drops that change your eye color ... eye drops that change your eye color ... eye color … I chose green "). Therefore, the packaging (bottle) is also framed and, in particular, the image of three doctors in white coats with stethoscope around their necks and the FDA logo.

And then it continues:

The reporting association represents that an imprudent use of the product - whose effectiveness it strongly doubts - it could be detrimental to the health of children and young people who are the particularly vulnerable target audience due to age and inexperience.

The proceeding for unfair commercial practice has therefore been opened and the outcome will be reached within 210 days from the date of the communication protocol. We will see what the Antitrust will conclude.

Source: AGCM / Crystal Drops / Altroconsumo 

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