The well-known singer Katy Perry has launched De Soi a line of non-alcoholic drinks without sugar but enriched with adaptogenic natural remedies
Katy Perry has recently launched De Soi, a line of non-alcoholic ready-to-drink aperitifs, sparkling and tasty but at the same time healthy. In fact, the drinks do not contain sugar and are enriched with some natural adaptogens. A valid alternative to avoid alcohol abuse.
Created together with Morgan McLachlan, co-founder of a Las Vegas company that produces vegetable drinks (Los AMASS), the new line of soft drinks is inspired by the French aperitif but also by the ethics of "pleasure in moderation" (maîtrise de soi means self-control).
The aim of the founders of the beverage brand was precisely to create aperitifs that were both tasty and similar to alcoholic drinks but also low in sugar and precisely alcohol free. Therefore being able to take advantage of the mood benefits of a good drink without risking the side effects caused by the unhealthy ingredients generally contained within it.
In these drinks, the traditional sugar has been replaced by natural sweeteners such as maple, date or birch syrup. While to extract the properties of the plants included in the drinks, alcohol was not used as a solvent but we used water-based botanical extracts to which all the other ingredients were then combined, before lightly gassing and pasteurizing the drink.
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A post shared by De Soi (@drinkdesoi)
The De Soi line is available both in cans and ready-to-drink bottles in three flavors: Golden Hour, Champignon Dreams and Purple Lune, all enriched with natural adaptogens.
- Golden hour is inspired by white wine and is based on pear and flavored with yozu (a citrus fruit). The ingredients that enrich this drink are instead the maca and the theanine of green tea. A drink therefore energizing and calming at the same time.
- Champignon Dreams: it is an aperitif inspired by rosé wine with a strawberry and grapefruit flavor. The reishi mushroom, a well-known natural remedy useful for strengthening the immune system, enriches the proprietary drink.
- Purple Lune: is inspired by red wine and has a cherry flavor with a hint of rose petals. The adaptogen of this drink is ashwagandha which helps relieve anxiety.
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All the aperitifs of the De Soi line are slightly sweet with a hint of bitterness that contrasts, obtained thanks to the gentian root (commonly used in aperitif and digestive liqueurs) and the hop extract.
It is not the first time that Katy Perry has launched into a business in the health-conscious "Food and Beverage" sector, the well-known singer has already invested in another well-known company, Impossible Food, which produces vegetable meat.
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Cast: Self
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